Attività di Ricerca
Interessi di ricerca // Primary research interests:
a) sensory branding; b) mass customization; c) cross-cultural identity; d) destination and place marketing.
Progetti in corso // Research projects
- Branding in mass customized environment (with R. Winer, NYU)
- Gender branding (with A. Bonezzi, NYU) - Experimental design
- The Mediterraneity scale (with C. S. Craig, NYU) – Scale development
- The effect of music notoriety on consumer behavior
- University experience: the role of brands – conceptual development
- Brand networks – conceptual development