Luca Petruzzellis

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Telefono:         +390805443246 interno 3246
Fax:                 N/A
Dipartimento: Dipartimento Interateneo di Fisica “Michelangelo Merlin”
Email:             luca.petruzzellis@uniba.it
Settore disciplinare:  SECS-P/08 - Economia e gestione delle imprese

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Membro del Consiglio di presidenza della Società Italiana di Marketing 
Visiting Professor presso University of Glasgow (2002, 2008), HEC Montreal (2008), NYU Stern (dal 2009), Baruch College CUNY (2015-2016)

Interessi di ricerca: a) sensory branding; b) mass customization; c) cross-cultural identity; d) destination and place marketing.

Interessi di didattica (triennale e magistrale): a) Fondamenti di Marketing; b) Marketing Management; c) Marketing strategico; d) Consumer behavior; e) Marketing analytics; f) Brand management

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Member of the Executive Board of the Italian Academy of Marketing (SIM)
Visiting Professor at University of Glasgow (2002, 2008), HEC Montreal (2008), NYU Stern (since 2009), Baruch College CUNY (2015-2016)

Primary research interests: a) sensory branding; b) mass customization; c) cross-cultural identity; d) destination and place marketing.

Teaching interests (undergraduate and graduate level): a) Intro to Marketing; b) Marketing management; c) Strategic Marketing; d) Consumer behavior; e) Marketing analytics; f) Brand management

Azioni sul documento

pubblicato il 02/09/2013 ultima modifica 09/05/2022