Luca Petruzzellis
Telefono: +390805442356 interno 2356
Fax: N/A
Dipartimento: Dipartimento Interateneo di Fisica “Michelangelo Merlin”
Email: luca.petruzzellis@uniba.it
Settore disciplinare: SECS-P/08 - Economia e gestione delle imprese
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Componente del Board of Governors dell'Academy of Marketing Science
Membro del Consiglio di presidenza della Società Italiana di Marketing
Editor in Chief Italian Journal of Marketing
Senior Associate Editor Marketing Intelligence & Planning
Visiting Professor presso University of Glasgow (2002, 2008), HEC Montreal (2008), NYU Stern (dal 2009), Baruch College CUNY (2015-2016)
Interessi di ricerca: a) sensory branding; b) mass customization; c) cross-cultural identity; d) destination and place marketing.
Interessi di didattica (triennale e magistrale): a) Fondamenti di Marketing; b) Marketing Management; c) Marketing strategico; d) Consumer behavior; e) Marketing analytics; f) Brand management
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Member of the Board of Governors of the Academy of Marketing Science
Member of the Executive Board of the Italian Academy of Marketing (SIM)
Editor in Chief of the Italian Journal of Marketing
Senior Associate Editor of Marketing Intelligence & Planning
Visiting Professor at University of Glasgow (2002, 2008), HEC Montreal (2008), NYU Stern (since 2009), Baruch College CUNY (2015-2016)Primary research interests: a) sensory branding; b) mass customization; c) cross-cultural identity; d) destination and place marketing.
Teaching interests (undergraduate and graduate level): a) Intro to Marketing; b) Marketing management; c) Strategic Marketing; d) Consumer behavior; e) Marketing analytics; f) Brand management