Pubblicazioni

Articoli Pubblicati su Riviste Accademiche Internazionali e Nazionali:

[1] “Less Saturated, More Eco‐Friendly: Color Saturation and Consumer Perception of Product Sustainability” (coautore: G. Pino), Psychology & Marketing, 2023. DOI: 10.1002/mar.21837;

[2] “Underscoring Flavor or Healthiness? The Effectiveness of Different Communication Appeals in Promoting Local Food and the Moderating Role of Individual Construal” (coautore: A.M. Peluso), Psychology & Marketing, 2023. DOI: 10.1002/mar.21837;

[3]  “Assessing the Relationship Among Hotel Star Class, Online Reviews’ Valence, Length, and Communication Style” (coautori: G. Pino e G. Guido), Current Issues in Tourism, 2023. ISSN: 1368‐3500; DOI: 10.1080/13683500.2023.2204397;

[4] “The Effects of Companies' Face Mask Usage on Consumers' Reactions in the Service Marketplace" (coautore: L. Petruzzellis), Journal of Services Marketing, 2022, DOI: 10.1108/JSM-04-2021-0116;

[5] “Investigating Staycation Intention: The Influence of Risk Aversion, Community Attachment and Perceived Control During the Pandemic" (coautori: L. Petruzzellis e P. Passaro), Current Issues in Tourism, 2022, DOI: 10.1080/13683500.2022.2069551;

[6] “How to Shape Consumer Reaction to Corporate Environmental Communications: Accentuating the Negative to Build Trust Can Elicit Favorable Intentions and Behaviors" (coautori: G. Pino, G. Viglia, R. Nataraajan e A.M. Peluso), Journal of Advertising Research, 2022, DOI:10.2501/JAR-2022-005;

[7] “Health Claims' Text Clarity, Perceived Healthiness of Extra-Virgin Olive Oil, and Arousal: An Experiment Using FaceReader" (coautori: A.M. Peluso, G. Pino e G. Guido), Trends in Food Science & Technology, 2021, DOI: 10.1016/j.tifs.2021.05.032;

[8] “Effects of Big Five Personality Traits and Market Mavenship on Consumers’ Intention to Spread Word-of-Mouth in the Art Context” (coautori: V. Chieffi, A.M. Peluso, C. Collu e G.Guido), Arts and the Market (in precedenza: Arts Marketing), 2021, 12(1), 17-31. ISSN: 2056-4945; DOI:10.1108/AAM-08-2020-0030;

[9] “The Effect of Knowledge Type and Culture on Arts Audiences' Propensity for Experience-Sharing" (coautori: V. Chieffi, A.M. Peluso, C. Collu e G.Guido), Arts and the Market, 2021, DOI:10.1108/AAM-08-2020-0030;

[10] “Perceived Authenticity of Online-Only Brands (OOBs): A Quali-Quantitative Study with Online Consumers" (coautori: K.J. Sit e G. Pino), International Journal of Retail & Distribution Management, 2021, DOI:10.1108/IJRDM-10-2020-0412;

[11] “Vacation Preferences in the COVID-19 Era: An Investigation of Age-Related Effects" (coautore: A.M. Peluso), Current Issues in Tourism, 2021, DOI: 10.1080/13683500.2021.1902288;

[12] “Age-Related Effects on Environmentally Sustainable Purchases at the Time of COVID-19: Evidence from Italy" (coautori: A.M. Peluso e G. Pino), Journal of Retailing and Consumer Services, 2021, DOI: 10.1016/j.jretconser.2021.102443;

[13] “Effects of Socio-Demographics, Sense of Control, and Uncertainty Avoidability on Post-COVID-19 Vacation Intention" (coautore: A.M. Peluso), Current Issues in Tourism, 2020, DOI: 10.1080/13683500.2020.1849050;

[14] “Information Processing by Elderly Consumers: A Five-Decade Review" (coautori: G. Guido, C. Rizzo, V. Chieffi e G. Moschis), Journal of Services Marketing, 2020, DOI: 10.1108/JSM-09-2019-0368;

[15] "Communicating the Health Value of Extra-Virgin Olive-Oil: An Investigation of Consumers' Response to Health Claims" (coautori: A.M. Peluso, G. Pino e G. Guido), British Food Journal, 2020, DOI: 10.1108/BFJ-03-2020-0198;

[16] “The Interplay Between Health Claim Type and Individual Regulatory Focus in Determining Consumers’ Intentions Toward Extra-Virgin Olive Oil” (coautori: G. Pino, A.M. Peluso e G. Guido), Food Research International, 2020, DOI: 10.1016/j.foodres.2020.109467;

[17] “Framing Green Marketing Messages for Museums and Art Galleries: An Empirical Research in Italy” (coautori: G. Pino, A.M. Peluso, C. Collu e G. Guido), Current Issues in Tourism, 2020, DOI: 10.1080/13683500.2020.1806796;

[18] “Virtual Reality, Real Reactions?: Comparing Consumers’ Perceptions and Shopping Orientation Across Physical and Virtual-Reality Retail Stores” (coautori: G. Pizzi, D. Scarpi e V. Vannucci), Computers in Human Behavior, 2019, DOI: 10.1016/j.chb.2019.02.008;

[19] “Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on Consumers’ Behavioral Intentions Toward the Advertised Brands” (coautori: M. Visentin e G. Pizzi), Journal of Interactive Marketing, 2019, DOI: 10.1016/j.intmar.2018.09.001;

[20] The Segmentation of Elderly Consumers: A Literature Review” (coautori: G. Guido, G. Pino e R. Conoci), Journal of Customer Behaviour, 17 (4), 257-278;

[21] “Effects of Face Images and Face Pareidolia on Consumers’ Responses to Print Advertising: An Empirical Investigation” (coautori: G. Guido, G. Pino e R. Nataraajan), Journal of Advertising Research, 2018, DOI: 10.2501/JAR-2018-030;

[22] “Eating with Your Eyes: How Packaging Visual Cues Affect Content Estimation and Self Control in Virtue and Vice Food” (coautori: D. Scarpi e G. Pizzi), Journal of International Food & Agribusiness Marketing, 2018, DOI: 10.1080/08974438.2018.1482586;

[23] "Assessing the Strategic Needs of Local Territorial Systems (LTSs): The Case of a Southern Italian Province" (coautori: G. Pino, G. Guido e A.M. Peluso), Journal of Place Management and Development, 2018, DOI: 10.1108/JPMD-08-2017-0076;

[24] “Age-Related Differences When Measuring Political Hypocrisy” (coautori: M.I. Prete, G. Guido e P. Harris), Journal of Public Affairs, 2018, DOI: 10.1002/pa.1707;

[25] “Place the Good After the Bad: Effects of Emotional Shifts on Consumer Memory” (coautori: G. Guido e G. Pino), Marketing Letters, 2018, 29, 49-60;

[26] “The Importance of Dream in Advertising: Luxury Versus Mass Market” (coautori: C. Amatulli, M. De Angelis e G. Guido), International Journal of Marketing Studies, 2018, 10 (1), 71-81;

[27] “To Buy or to Rent? An Experimental Study on the Antecedents of Consumers’ Acquisition-Mode Decisions” (coautori: D. Scarpi e G. Pizzi), Mercati e Competitività, 2018, 1, 63-92;

[28] “Anziani e Social Media: Opportunità o Minaccia?” (coautore: G. Guido), Salute e Società, 2017, 3, 151-166;

[29] “Determinants of Southern Italian Households’ Intention to Adopt Energy Efficiency Measures in Residential Buildings” (coautori: M. I. Prete, L. Piper, C. Rizzo, G. Pino, M. Capestro, A. Mileti, C. Amatulli, A.M. Peluso e G. Guido), Journal of Cleaner Production, 2017,153, 83-91;

[30] “Animated Logos in Mobile Marketing Communications: The Roles of Logo Movement Directions and Trajectories” (coautori: G. Guido, R. Nataraajan e G. Pino), Journal of Business Research, 2016, 69 (12), 6048-6057;

[31] “When the Row Predicts the Grade: Differences in Marketing Students’ Performance as a Function of Seating Location” (coautore: G. Guido), Learning and Individual Differences, 2016, 49, 437-441;

[32] “Consumer Hypnotic-Like Suggestibility: Possible Mechanism in Compulsive Purchasing” (coautori: M.I. Prete e G. Guido), Psychological Reports, 2013, 113 (1), 162-174;

[33] “A Model for Hypnotic Communication in Consumption Experiences” (coautori: M.I. Prete, G. Guido e B. Bleve), Int. Journal of Marketing Principles & Practices, 2013, 3 (1), 8-17.

Contributi a Volumi in Curatela:

[1] “La VR per il Punto Vendita e come Canale Alternativo” (coautori: G. Pizzi, D. Scarpi e V. Vannucci), in “Realtà Virtuale e Realtà Aumentata: Nuovi Media per Nuovi Scenari di Business”, a cura di L. Montagna, 2018, Milano: Hoepli.

Monografie:

[1] Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices, 2023, Palgrave Macmillan (Springer Nature). DOI: 10.1007/978-3-031-20914-7;

[2] Beyond Ethical Consumption (coautori: G. Guido, M.I. Prete, G. Pino e A.M. Peluso), 2016, Bern: Peter Lang.

Marco Pichierri has also published several contributions in conference proceedings, such as those of the NeuroPsychoEconomics Conference, the European Marketing Academy (EMAC) Conference, the Italian Marketing Society (SIM) Conference, the International Marketing Trends Conference, and the Sinergie SIMA Management Conference.