Pubblicazioni

 

Articoli

 

  1. “I Might Try It: Marketing Actions to Reduce Consumer Disgust toward Insect-Based Food” (Co-authors: R. Pozharliev, M. De Angelis, D. Rossi, R. Bagozzi), Journal of Retailing, 2023, Vol. 99, No. 1, pp. 149-167 (ISSN: 0022-4359) (DOI: https://doi.org/10.1016/j.jretai.2022.12.003) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 4 nel ranking internazionale ABS).

 

  1. “The Influence of a Lockdown on Consumption: An Explorative Study on Generation Z’s Consumers” (Co-authors: A. Peluso, A. Sestino, G. Guido, R. Belk), Journal of Retailing and Consumer Services, 2023, Vol. 73, 103358 (ISSN: 0969-6989) (DOI: https://doi.org/10.1016/j.jretconser.2023.103358) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 2 nel ranking internazionale ABS).

 

  1. “Integrating Internet-of-Things technologies in luxury industries: The roles of consumers’ openness to technological innovations and status consumption” (Co-authors: A. Peluso, A. Sestino, G. Guido, R), Technology Analysis & Strategic Management, 2023 (ISSN: 1465-3990) (DOI: https://doi.org/10.1080/09537325.2023.2216792) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 4 nel ranking internazionale ABS).

 

  1. “Let me drive you! The effect of change seeking and behavioral control in the Artificial Intelligence-based self-driving cars” (Co-authors: A. Peluso, A. Sestino and G. Guido), Technology in Society, 2022, Vol. 70, 102017 (ISSN: 0160-971X) (DOI: https://doi.org/10.1016/j.techsoc.2022.102017) (Rivista classe A elenco ANVUR per Area 13/B2).

 

  1. “The role of consumers’ individual differences and perceived product quality in sustainable luxury marketing: An experimental study in a social media context” (Co-authors: G. Colella, A. Sestino), International Journal of Marketing Studies, 2022, Vol. 14, No. 1), pp. 34-45 (DOI: https://doi.org/10.5539/ijms.v14n1p34).

 

  1. “L’integrazione delle tecnologie di realtà virtuale nell’esperienza turistica. Il ruolo del flusso psicologico, delle emozioni positive, dell’intrusività e dell’utilità percepita” (Co-authors: A. Sestino e C. Mantini), Micro &Macro Marketing, 2022 (ISSN: 1121-4228) (DOI: https://doi.org/10.1431/104634).

 

  1. “Retail e nuove tecnologie nel fashion. Effetti sulla shopping experience e brand luxuryfication” (Co-authors: A. Sestino and M. De Angelis), Micro & Macro Marketing, 2022, 31, No. 2, pp. 215-244 (ISSN: 1121-4228) (DOI: https://doi.org/10.1431/103223).

 

  1. “Digital Luxury Retailing and the Covid-19 Pandemic: A Qualitative Study” (Co-author: G. Colella), International Journal of Electronic Marketing and Retailing, 2022, Vol. 13, No. 2, pp. 157-189 (ISSN: 1741-1025) (DOI: https://doi.org/1504/IJEMR.2021.10036028).

 

  1. “The Atypicality of Sustainable Luxury: Evidence on the Positive Consumer Responses to Sustainability in Luxury Branding” (Co-authors: M. De Angelis, C. Donato). Psychology & Marketing. 2021, Vol. 38 N. 11, pp. 1990-2005 (ISSN:1520-6793) (DOI: http://doi.org/10.1002/mar.21559) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 3 nel ranking internazionale ABS).

 

  1. “The Appeal of Sustainability in Luxury Hospitality: An Investigation on the Role of Perceived Integrity” (Co-authors: M. De Angelis, A. Stoppani), Tourism Management, 2021, Vol. 83, pp. 104-228 (ISSN: 0261-5177) (DOI: https://doi.org/10.1016/j.tourman.2020.104228) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 4 nel ranking internazionale ABS).

 

  1. “Social media interactions and brand luxuriousness: the role of materialism” (Co-authors: G. Colella and M. P. Martinez-Ruiz). Journal of Consumer Marketing, 2021, Vol. 38 No. 4, pp. 434-444 (ISSN: 0736-3761) (DOI: https://doi.org/10.1108/JCM-02-2020-3650) (Rivista classe A elenco ANVUR per Area 13/B2).

 

  1. “The role of psychological flow in adventure tourism: Sociodemographic antecedents and consequences on word-of-mouth and life satisfaction” (Co-authors: A. Peluso, A. Sestino, L. Petruzzellis, G. Guido), Journal of Sport & Tourism, 2021, Vol. 5, No. 4, pp. 353-369 (DOI: https://doi.org/10.1080/14775085.2021.1994448).

 

  1. “Luxury and sustainability: How consumer-related characteristics may influence the effectiveness of different sustainability dimensions” (Co-authors: M. De Angelis, V. Spataro), Micro & Macro Marketing, 2021, No. 1, pp. 89-112 (1121-4228) (DOI: https://doi.org/10.1431/100338).

 

  1. “Consumer Reactions to Unsustainable Luxury: A Cross-Country Analysis(Co-authors: M. De Angelis, G. Pino, J. Sheetal), International Marketing Review, Vol. 38, No. 2, 2020, pp. 412-452 (ISSN: 0265-1335) (DOI: https://doi.org/10.1108/IMR-05-2019-0126) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 3 nel ranking internazionale ABS).

 

  1. “An Investigation of Unsustainable Luxury: How Guilt Drives Negative Word-of-Mouth” (Co-authors: M. De Angelis, G. Pino, G. Guido), International Journal of Research in Marketing, 2020, Vol. 37, N. 4, pp. 821-836 (ISSN: 0167-8116) (DOI: https://doi.org/10.1016/j.ijresmar.2020.03.005) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 4 nel ranking internazionale ABS).

 

  1. “An Investigation on the Effectiveness of Hedonic versus Utilitarian Message Appeals in Luxury Product Communication”, (Co-authors: M. De Angelis, C. Donato), Psychology & Marketing, 2020, 37, No. 4, pp. 523-534 (ISSN: 0742-6046) (DOI: https://doi.org/10.1002/mar.21320) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 3 nel ranking internazionale ABS).

 

  1. “Scale Development for Measuring Internalized versus Externalized Luxury Consumption Motivations and Consumers’ Segmentation” (Co-authors: G. Guido, A. Peluso, C. De Matteis, L. Piper, G. Pino), Italian Journal of Marketing, 2020, No. 1, pp. 25-47 (ISSN: 2662-3323) (DOI: https://doi.org/10.1007/s43039-020-00002-9).

 

  1. “Product Touch in the Real and Digital World: How Do Consumers React?” (Co-authors: G. Pino, R. Nataraajan, M. De Angelis, A. Peluso, G. Guido), Journal of Business Research, 2020, Vol. 112, pp. 492-501 (ISSN: 0148-2963) (DOI: https://doi.org/10.1016/j.jbusres.2019.10.002). (Rivista classe A elenco ANVUR per Area 13/B2 e livello 3 nel ranking internazionale ABS).

 

  1. “Elderly consumers and financial choices: A literature review for marketing strategies” (Co-authors: G. Guido and A. Sestino), Journal of Financial Marketing Services, 2020, Vol. 25, pp. 76-85 (DOI: https://doi.org/10.1057/s41264-020-00077-7).

 

  1. Temporal Dynamism in Country-of-Origin Effect: The Malleability of Italians’ Perceptions Regarding the British Sixties” (Co-authors: M. De Angelis, S. Halliday, J. Morris, F. Mulazzi), International Marketing Review, Vol. 36, No. 6, 2019, pp. 955-978 (ISSN: 0265-1335) (DOI: https://doi.org/10.1108/IMR-08-2016-0165) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 3 nel ranking internazionale ABS).

 

  1. “Analyzing Online Reviews in Hospitality: Data-Driven Opportunities for Predicting the Sharing of Negative Emotional Content” (Co-authors: M. De Angelis, A. Stoppani), Current Issues in Tourism, Vol. 22, No. 15, 2019, pp. 1904-1917 (ISSN: 1368-3500) (DOI: https://doi.org/10.1080/13683500.2019.1594723) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 2 nel ranking internazionale ABS).

 

  1. “Social Media Marketing and Luxury Consumption: A Literature Review” (Co-authors: G. Colella, M.P Martinez-Ruiz), International Journal of Marketing Studies, Vol. 11, No. 4; 2019, pp. 30-52 (ISSN: 1918-719X) (DOI: https://doi.org/10.5539/ijms.v11n4p30).

 

  1. Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets” (Co-authors: G. Pino, A. Peluso, R. Nataraajan, G. Guido), Journal of Retailing and Consumer Services, Vol. 46, 2019, pp. 163-172 (ISSN: 0969-6989) (DOI: https://doi.org/10.1016/j.jretconser.2017.11.006) (Rivista classe A elenco ANVUR per Area 13/B2).

 

  1. “The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame” (Co-authors: A. Peluso, M. De Angelis, I. Soscia, G. Guido), Journal of Business Ethics, Vol. 157, No. 4, 2019, pp. 1111-1132 (ISSN: 0167-4544) (DOI: https://doi.org/10.1016/j.jbusres.2015.01.004) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 3 nel ranking internazionale ABS).

 

  1. “Communicating the Luxury Dream: The Moderating Role of Brand Prominence on the Effect of Abstract Versus Concrete Language on Consumer Responses” (Co-authors: M. De Angelis, C. Donato), Mercati & Competitività, 2019, Vol. 4, pp. 91-108(ISSN 1826-7386) (DOI: https://doi.org/10.3280/mc4-2019oa9059).

 

  1. “When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers” (Co-authors: A. Peluso, C. Yoon, G. Guido), Journal of Consumer Research, Vol. 45, No. 4, 2018, pp. 691–709 (ISSN: 0093-5301) (DOI: https://doi.org/10.1093/jcr/ucy034). (Rivista classe A elenco ANVUR per Area 13/B2 e livello 4* nel ranking internazionale ABS).

 

  1. “Understanding purchase determinants of luxury vintage products” (Co-authors: G. Pino, M. De Angelis, R. Cascio), Psychology & Marketing, Vol., 35, No. 8, 2018, pp. 616–624 (ISSN: 0742-6046) (DOI: https://doi.org/10.1002/mar.21110). (Rivista classe A elenco ANVUR per Area 13/B2 e livello 3 nel ranking internazionale ABS).

 

  1. Consumers' perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption”(Co-authors: M. De Angelis, Korschun, S. Romani), Journal of Cleaner Production, Vol. 194, 2018, pp. 277-287 (ISSN: 0959-6526) (DOI: https://doi.org/10.1016/j.jclepro.2018.05.111) (Rivista classe A elenco ANVUR per Area 13/B2).

 

  1. “The Importance of Dream in Advertising: Luxury Versus Mass Market” (Co-authors: M. De Angelis, M. Pichierri, G. Guido.)International Journal of Marketing Studies, Vol. 10, No. 1, 2018, pp. 71-81 (ISSN 1918-719X) (DOI:https://doi.org/10.5539/ijms.v10n1p71).

 

  1. “Efficacia delle raccomandazioni online relative ai servizi: il ruolo del tipo di linguaggio del mittente e della conoscenza previa del destinatario” (co-authors: V. Tassiello, M. De Angelis) in “Micro & Macro Marketing”, 27, n. 1, 2018, “Il Mulino” (ISSN: 1121-4228) (DOI: https://doi.org/10.1431/89483).

 

  1. “Determinants of Southern Italian Households’ Intention to Adopt Energy Efficiency Measures in Residential Buildings” (Co-authors: M. I. Prete, L. Piper, C. Rizzo, G. Pino, M. Capestro, A. Mileti, M. Pichierri, A. Peluso, G. Guido), Journal of Cleaner Production, 2017, Vol. 153, pp. 83-91 (ISSN: 0959-6526) (DOI: https://doi.org/10.1016/j.jclepro.2017.03.157) (Rivista classe A elenco ANVUR per Area 13/B2).

 

  1. “Service in Luxury Retailing in the 21st Century: An Exploratory Look at the Pleasure Boating Sector” (Co-authors: R. Nataraajan, M. Capestro, M. Carvignese, G. Guido), Psychology & Marketing, 2017, Vol. 25, No. 5, pp. 569-579 (ISSN: 0742-6046) (DOI: https://doi.org/10.1002/mar.21006) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 3 nel ranking internazionale ABS).

 

  1. “Luxury advertising and recognizable artworks: New insights on the ‘art infusion’ effect" (Co-authors: G. Pino, A. Peluso, G. Guido), European Journal of Marketing, 2017, Vol. 51, No. 11/12, pp. 2192-2206 (ISSN: 0309-0566) (DOI: https://doi.org/10.1108/EJM-09-2016-0496) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 3 nel ranking internazionale ABS).

 

  1. “The role of design similarity in consumers’ evaluation of new green products: An investigation of luxury fashion brands” (Co-authors: M. De Angelis, F. Adiguzel), Journal of Cleaner Production, 2017, Vol. 141 (January), 1515-1527 (ISSN: 0959-6526) (DOI: https://doi.org/10.1016/j.jclepro.2016.09.230) (Rivista classe A elenco ANVUR per Area 13/B2).

 

  1. “Condividere opinioni estreme: il ruolo moderatore delle piattaforme digitali e del rischio sociale” (co-authors: V. Tassiello, M. De Angelis) in “Micro & Macro Marketing”, n. 3, 2017, pp. 391-410, “Il Mulino” (ISSN: 1121-4228) (DOI: https://doi.org/10.1431/88002).

 

  1. “Modern and Ancient Migrants’ Narratives Through ELF. An Experiential-Linguistic project in Responsible Tourism” (Co-authors: M. G. Guido, L. Errico, P. Iaia), Lingue e Linguaggi, 2017, Vol. 17, pp. 87-124 (ISSN: 2239-0367) (DOI: https://doi.org/10.1285/i22390359v24p87).

 

  1. “ELF Narratives of Ancient and Modern ‘Odysseys’ across the Mediterranean Sea: An Experiential-Linguistic Approach to the Marketing of Responsible Tourism” (Co-authors: G. Guido, L. Errico, and P. L. Iaia), Cultus: the Journal of Intercultural Mediation and Communication, 2016, Vol. 1, No. 9, pp. 90– 116 (ISSN 2035-3111; ISSN 2035-2948) (https://www.cultusjournal.com/files/Archives/Cultus9_2016_1/Cultus9_2016_Vol%201.pdf).

 

  1. “How language abstractness affects service referral persuasiveness” (Co-authors: M. De Angelis, M. Costabile, and V. Tassiello), Journal of Business Research, 2016, Vol. 72, pp. 119-126 (ISSN: 0148-2963) (DOI: https://doi.org/10.1016/j.jbusres.2016.10.006) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 3 nel ranking internazionale ABS).

 

  1. “The Influence of Corporate Social Responsibility on Consumers' Attitudes and Intentions Toward Genetically Modified Foods: Evidence from Italy” (Co-authors: G. Pino, M. De Angelis and A. Peluso), Journal of Cleaner Production, 2016, Vol. 112, No. 4, pp. 2861–2869 (ISSN: 0959-6526) (DOI: https://doi.org/10.1016/j.jclepro.2015.10.008) (Rivista classe A elenco ANVUR per Area 13/B2).

 

  1. “Linguistic and Symbolic Elements in Luxury Fashion Advertising: A Qualitative Analysis” (Co-authors: G. Pino, M. Iodice and R. Cascio), International Journal of Business and Management, 2016, Vol. 11, No. 9, pp. 265-271 (ISSN: 1833-3850) (DOI: http://dx.doi.org/10.5539/ijbm.v11n9p265).

 

  1. “Luxury Purchasing among Older Consumers: Exploring inference of Cognitive Age from Status, and Style Motivations” (Co-author: G. Guido and Nataraajan), Journal of Business Research, 2015, Vol. 68, No. 9, pp. 1945-1952 (ISSN: 0148-2963) (DOI: https://doi.org/10.1016/j.jbusres.2015.01.004) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 3 nel ranking internazionale ABS).

 

  1. “Mix-and-Match Fashion Trend and Luxury Brand Recognition: An Empirical Test Using Eye-Tracking” (Co-authors: G. Guido, C. Tomacelli, A. Mileti, I. Prete and A. Longo), Fashion Theory, 2015, Vol. 20, No. 3, pp. 341-362 (ISSN: 1362-704X) (DOI: https://doi.org/10.1080/1362704X.2015.1082294).

 

  1. “Il Linguaggio del Silenzio nella Comunicazione Pubblicitaria della Moda e del Lusso: Un’indagine Semiotica” (Co-authors: G. Guido, P. Iaia and S. Aquaro), Lingue e Linguaggi, 2015, Vol. 13, pp. 7-22 (ISSN: 2239-0367) (DOI: https://doi.org/10.1285/i22390359v13p7).

 

  1. “Context Effects on Older Consumers’ Cognitive Age: The Role of Hedonic Utilitarian Goals” (Co-authors: G. Guido and A. Peluso), Psychology & Marketing, 2014, Vol. 31, No. 2, pp. 103-114 (ISSN: 0742-6046) (DOI: https://doi.org/10.1002/mar.20679) (Rivista classe A elenco ANVUR per Area 13/B2 e livello 3 nel ranking internazionale ABS).

 

  1. “Does Popularity in Social Networks Influence Purchasing and Lifestyle Decisions? The Meaning of Online Friendship” (Co-author: G. Guido), Journal of Media Business Studies, 2014, Vol. 11, No. 3, pp. 1-21 (ISSN: 1652-2354) (DOI: https://doi.org/10.1080/16522354.2014.11073582).

 

  1. “Externalized vs. Internalized Consumption of Luxury Goods: Propositions and Implications for Luxury Retail Marketing” (Co-author: G. Guido), The International Review of Retail, Distribution and Consumer Research, 2012, Vol. 22, No. 2, pp. 189-207 (ISSN: 0959-3969) (DOI: https://doi.org/10.1080/09593969.2011.652647).

 

  1. “Determinants of Purchasing Intention for Fashion Luxury Goods in the Italian Market: A Laddering Approach” (Co-author: G. Guido), Journal of Fashion Marketing and Management, 2011, 15, No. 1, pp. 123-136 (ISSN: 1361-2026) (DOI: https://doi.org/10.1108/13612021111112386).

 

  1. “Strategic Analysis through the General Electric/McKinsey Matrix: An Application to the Italian Fashion Industry” (Co-authors: G. Guido and T. Caputo), International Journal of Business and Management, 2011, Vol. 6, No. 5, pp. 61-75 (ISSN: 1833-3850) (DOI: https://doi.org/10.5539/ijbm.v6n5p61).

 

  1. “Tourist Destinations and Luxury Commerce: Business Opportunities” (Co-authors: M.P. Martínez-Ruiz and N. Martínez-Caraballo), Journal of Place Management and Development, 2010, Vol. 3, No. 3, pp. 205-220 (ISSN: 1753-8335) (DOI: https://doi.org/10.1108/17538331011083943).

 

 

Monografie

 

  1. “Sustainable Luxury Brands: Evidence from Research and Implications for Managers” (2017) (Co-Authors: M. De Angelis, M. Costabile, G. Guido), Palgrave MacMillan Publisher Ltd. (with a “Foreword” by R. Bagozzi and an “Endorsement” by P. Kotler) (ISBN: 978-1-137-60158-2). Hardcover ISBN: 978-1-137-60158-2; Softcover ISBN: 978-1-349-95626-5; eBook ISBN:978-1-137-60159-9) (DOI: https://doi.org/10.1057/978-1-137-60159-9).

 

  1. “Luxury Marketing: Vendere il lusso nelL’epoca della sostenibilità” (2018) (Co-author: M. De Angelis), LUISS University Press (ISBN: 9788861052963).

 

  1. Amatulli C. (2009), Il lusso esteriorizzato e il lusso interiorizzato. Una ricerca empirica sui motivi d’acquisto e le strategie di marketing dei luxury goods, Bari: Cacucci (ISBN: 978-88-8422-824-6).

 

  1. Amatulli C. (2005), Moda: Marketing Linguaggi Segni, Bari: Cacucci (ISBN: 88-8422-410-1).

 

 

Capitoli di libro

 

  1. “Infusing new technologies and luxury.: A literature review and current issues on luxury fashion, food and tourism" (co-authors: A. Sestino and I. Santarelli) in Handbook of Research on Digital Transformation Management and Tools, edited by R. Pettinger, B.B. Gupta, A. Roja and D. Cozmiuc, Hershey,PA: IGI Global, 2022, pp. 474-488 (ISBN13: 9781799897644) (DOI: 10.4018/978-1-7998-9764-4).

 

  1. “Self-Construals Theory Applications for an Effective Communication of Sustainable Luxury” (co-authors: M. De Angelis, L. Gallo), in Circular Economy and Re-Commerce in the Fashion Industry, edited by A Shrivastava, G. Jain and J. Paul, Hershey, PA: IGI Global, 2021, pp. 99-116 (ISBN13: 9781799827283) (DOI: 10.4018/978-1-7998-2728-3.ch010).

 

  1. “Digital Marketing and Digital Retail Strategies in the Luxury Sector: Critical Factors and Opportunities” (co-author: G. Colella), in Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing, edited by Hatem El-Gohary, David Edwards and Mohamed Slim Ben Mimoun, PA: IGI Global, 2021, pp. 112-129 (ISBN13: 9781799871927) (DOI: 10.4018/978-1-7998-7192-7.ch007).

 

  1. Fashion brands and emerging markets: A literature review from a consumer behavior and marketing perspective (co-authors: A. Sestino and S. Di Matteo), in Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives, edited by F. Brooksworth, E. Mogaji and G. Bosah, Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, Cham, 2022, pp. 23-45 (ISBN: 978-3-031-07325-0) (DOI: 10.1007/978-3-031-07326-7_2)

 

  1. “Consumers’ attitudes toward sustainable luxury products: The role of perceived uniqueness and conspicuous consumption” (co-authors: M. De Angelis, A. Sestino), in Gardetti M.Á., Muthu S.S. (eds) Handloom Sustainability and Culture. Sustainable Textiles: Production, Processing, Manufacturing & Chemistry. Springer, Singapore, 2021, pp. 267-279. (ISBN: 978-981-16-5966-9) (DOI: https://doi.org/10.1007/978-981-16-5967-6_12).

 

  1. “Luxury hospitality and the adoption of voice assistants: The role of openness to change and status consumption” (co-authors: M. Peluso, A. Sestino, G. Guido) in The Emerald Handbook of Luxury Management for Hospitality and Tourism, edited by S. Kotur and S. Kumar Dixit, Emerald Publishing. 2022, pp. 285-303 (ISBN: 978-1-83982-901-7) (DOI: 10.1108/978-1-83982-900-020211014).

 

  1. “Luxury and sustainability: an experimental investigation concerning the diamond industry”                                                      (Co-authors: M. De Anagelis, S. Petralito), in “Sustainable Luxury and Jewellery”, edited by I. Coste-Manière and M. A. Gardetti, Springer International, 2021, 179-198 (ISBN: 978-981-16-2453-7) (DOI: https://doi.org/10.1007/978-981-16-2454-4_9).

 

  1. “Subjective age and older consumers” (Co-authors: A. Peluso, C. Yoon, G. Guido), in The Aging Consumer: Perspectives from Psychology and Marketing (Marketing and Consumer Psychology Series) 2nd Edition, edited by A. Drolet and C. Yoon, Taylor&Francis, Routledge, 2020, 237-258 (ISBN: 0367360934) (DOI: https://doi.org/10.4324/9780429343780-16).

 

  1. “Omnichannel Shopping Experiences for Fast Fashion and Luxury Brands: An Exploratory Study” (Co-authors: A. Sestino, M. De Angelis, G. Guido), in Developing Successful Global Strategies for Marketing Luxury Brands, edited by F. Mosca, C. Casalegno and R. Gallo, PA: IGI Global, 2021, 22-43 (ISBN13: 9781799858829) (DOI: http://doi:10.4018/978-1-7998-5882-9.ch002).

 

  1. “Sustainability in the Apparel Industry. The Role of Consumers’ Fashion Consciousness” (co-authors: M. De Angelis, G. Pinato), in Sustainability in the Textile and Apparel Industries, edited by S.S. Muthu and M.A. Gardetti, Springer International, 2020, 19-33 (ISBN: 978-3-030-38531-6; 978-3-030-38532-3) (DOI: https://doi.org/10.1007/978-3-030-38532-3_2).

 

  1. “Luxury Consumption and Digital Marketing: New Solutions for Tourism Marketers” (Co-authors: G. Pino, P. Del Vecchio, S. Pignatelli), in “Industrial and Managerial Solutions for Tourism Enterprises”, edited by A. Akbaba and V. Altıntaş, PA: IGI Global, 2020, 28-38 (ISBN: 9781799830306) (DOI: 10.4018/978-1-7998-3030-6.ch003).

 

  1. “The Artification of Luxury: How Art Can Affect Perceived Durability and Purchase Intention of Luxury Products” (co-authors: M. De Angelis, M. Zaretti), in Sustainable Luxury and Craftsmanship, edited by M.A. Gardetti and I. Coste-Manière, Springer Nature Singapore, 2020, 61-84 (ISBN 978-981-15-3769-1) (DOI: https://doi.org/10.1007/978-981-15-3769-1_4).

 

  1. "Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy and Luxury Consumption Motivations" (co-authors: C. Donato, M. De Angelis,) in Understanding Luxury Fashion, Palgrave Advances in Luxury, edited by I. Cantista and T. Sádaba, Palgrave Macmillan, 2019, 123-146 (ISBN: 978-3-030-25653-1) (DOI: https://doi.org/10.1007/978-3-030-25654-8_6).

 

  1. “Ethical consumption. The role of emotions in the purchase of Fair Trade apparel products” (Co-authors: M. De Angelis, V. Bucciarelli), in Handbook of Research on Contemporary Consumerism, edited by H.-R. Kaufmann and M. F. K. Panni, Hershey, PA: IGI Global, 2019, 1-20 (ISSN: 2327-5502) (DOI: 10.4018/978-1-5225-8270-0.ch001).

 

  1. “Electronic Word-of-Mouth in the Service Industry: An Empirical Analysis on Sharing Economy Services” (Co-authors: M. De Angelis, R. Florio) in Exploring the Power of Electronic Word-of-Mouth in the Services Industry, edited by H.-R. Kaufmann and S.M. Correia Loureiro, Hershey, PA: IGI Global, 2019, 179-197 (ISBN: 2327-5502) (DOI: 10.4018/978-1-5225-8575-6.ch011).

 

  1. “Responsible Luxury Development: A Study on Luxury Companies’ CSR, Circular Economy and Entrepreneurship” (Co-authors: Donato, M. De Angelis) in Sustainable Luxury – Cases on Circular Economy and Entrepreneurship, edited by M. Gardetti and S. Senthilkannan Muthu, Springer International, 2018, 21-38 (ISBN: 978-981-13-0623-5) (DOI: 10.1007/978-981-13-0623-5_2).

 

  1. “Design similarity as a tool for sustainable new luxury product adoption: The role of luxury brand knowledge and product ephemerality” (Co-authors: Adiguzel, M. De Angelis) in “Sustainable Luxury, Entrepreneurship, and Innovation”, edited by M. A. Gardetti and S. S. Muthu, Springer International, 2018, 167-184 (ISBN: 978-981-10-6715-0) (DOI: https://doi.org/10.1007/978-981-10-6716-7_9).

 

  1. “Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies: An Abstract” (Co-authors: M. De Angelis, C. Donato) in “Finding New Ways to Engage and Satisfy Global Customers”, Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC), edited by Rossi and N. Krey, Springer International, 2018, 669 (ISSN: 2363-6165) (DOI: https://doi.org/10.1007/978-3-030-02568-7_179).

 

  1. “Unsustainable Luxury and Negative Word-Of-Mouth: the Role of Shame and Consumers’ Cultural Orientation” (M. De Angelis, G. Pino, G. Guido), in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, 2017, Duluth, MN: Association for Consumer Research, Pages: 498-499 (ISBN: 9780915552771).

 

  1. “Un’analisi sui commenti in inglese nelle web-community dei luxury brand. Spunti per le strategie del marketing del lusso “Made in Puglia” (co-authors: A. Peluso, G. Colella) in “Strategie di comunicazione dei prodotti di lusso attraverso l’inglese come ‘lingua franca’ internazionale”, edited by M.G. Guido, Vol. 20, special issue of “Lingue e Linguaggi”, 2017, 273-291 (ISSN: 2239-0367) (DOI: https://doi.org/10.1285/i22390359v20p273).

 

  1. “Topic Controversy and WOM: The Effect of Opinion Extremeness on Sharing” (Co-authors: V. Tassielo, M. De Angelis, M. Costabile), in NA - Advances in Consumer Research, Vol. 44, M. Page and S. Puntoni (Eds.), 2016, Duluth, MN: Association for Consumer Research, Pages: 651-652 (ISBN: 9780915552245).

 

  1. “Luxury, Sustainability, and Corporate Social Responsibility: Insights from Fashion Luxury Case Studies and Consumers’ Perceptions” (Co-Authors: M. D’Anolfo, M. De Angelis and G. Pino) in Sustainable Management of Luxury, edited by M. A. Gardetti, 2016, Springer International Publishing (ISBN: 978-981-10-2916-5).

 

  1. “The Relationship Between Fast Fashion and Luxury Brands: An Exploratory Study in the UK Market” (Co-Authors: A. Mileti, V. Speciale and G. Guido) in Global Marketing Strategies for the Promotion of Luxury Goods, edited by F. Mosca and R. Gallo, 2016, pp. 240-261, Hershey, PA: IGI Global (ISBN: 9781466699588).

 

  1. “Private Label in the Tourism Industry: The Effects of Economic Crises” (Co-Authors: J. J. Blazquez-Resino and G. Pino) in Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, edited by Gómez-Suarez and M. P. Martínez-Ruiz, 2016, pp. 513-538, Hershey, PA: IGI Global (ISBN: 9781522502203) (DOI: https://doi.org/10.4018/978-1-5225-5187-4.ch084).

 

  1. “The Luxury Fashion Market in Russia: Evolution and Future Opportunities” (Co-Authors: M. De Angelis, Bugakova, G. Guido and E. Stagno) in Handbook of Research on Global Fashion Management and Merchandising, edited by A. Vecchi and C. Buckley, 2016, pp. 670-693, Hershey, PA: IGI Global (ISBN: 9781522501107) (DOI: https://doi.org/10.4018/978-1-5225-0110-7.ch027).

 

  1. “How to Make Better Consumers in Luxury: The Role of Shame and Empathy” (Co-authors: De Angelis, M., Peluso, A. M., Soscia, I., Bagozzi, R. P., and Guido) in Rediscovering the Essentiality of Marketing, edited by L. Petruzzellis and R. S. Winer, 2016, pp. 529-533, Springer International Publishing (ISBN 978-3-319-29877-1).

 

  1. “Customer-Centric Strategies in Place Marketing: An Analysis of Places’ Identities and Perceived Images”, Chapter 21, (Co-authors: G. Guido, A. Peluso, I. Prete, G. Pino and C. Pace) in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, edited by H.-R. Kaufmann and M. F. K. Panni, 2012, pp. 435-452, Hershey, PA: IGI Global(ISBN: 978-1466-6252-4-2) (DOI: https://doi.org/4018/978-1-4666-2524-2.ch021).

 

  1. “Destination personality as a strategic construct for the development of districts' image” (Co-authors: G. Guido, A. Peluso, I. Prete and C. Pace) in ICTDM 2009 - International Conference on Tourism Development and Management, 2010, pp. 201-204 (ISBN: 978-9963-9799-0-5).

 

  1. “Il turismo da crociera come opportunità di sviluppo territoriale: uno studio esplorativo” (Co-authors: G. Pino, A. Peluso, C. Tomacelli and G. Guido,) in Il territorio come giacimento di vitalità per l'impresa. Conference proceedings: XXIV Sinergie Conference, 2012, pp. 373-383 (ISBN: 978-88-907394-0-8).

 

  1. “Brand and Knowledge for Excellence in Fashion Marketing” in Marketing From the Trenches: Perspectives on the Road Ahead, edited by the Atiner (Athens Institute for Education and Research), 2006, pp. 105-117 (ISBN: 960-6672-06-9).

 

  1. “La Capacità Innovativa dei Sistemi Territoriali Locali Salentini”, (Co-authors: G. Pino and A. Peluso), in Lo Sviluppo Sostenibile: Ambiente, Risorse, Innovazione, Qualità, edited by G. Guido and S. Massari, 2013, pp. 312-329, Milan: Franco Angeli (ISBN: 978-88-204-4749-6).

 

 

Atti di convegni nazionali e internazionali

 

  1. “Managing communication and business strategies for a better society: The issue of obesity prevention and digital therapeutics. Findings from a preliminary literature review” (co-authors: A. Giannattasio, A. Sestino, A. M. Peluso), Sinergie-SIMA (Società italiana di Management) 2023 Conference, “Rediscovering local roots and interactions in management”, June 29-30, 2023, Bari, Italy.

 

  1. “Does Green Behavior Fade with Graying? The Role of Time Perspectives in Older Adults’ Sustainable Consumption” (Co-authors: A. Peluso, Y. Sung, G. Guido, C. Yoon), The Association of Consumer Research Conference - ACR 2023, “Spreading Good…Well”, October 26-29, 2023, Seattle (USA).

 

  1. “Strategie di comunicazione degli NFT per i luxury fashion brand. Uno studio sul ruolo dello status e del livello di possesso” (Co-authors: A. Sestino, A. Peluso, F. Tursi, G. Guido), Proceeding XIX Convegno Annuale della Società Italiana Marketing (20-21 October, 2022): “Next Generation Marketing. Place, People, Planet: Cooperation & shared value for a new era of critical marketing”. ISBN: 978-88-943918-8-6.

 

  1. “Consumption vision and anticipated satisfaction in access-based  luxury”, (Co-authors: G. Pino, M. De Angelis, M. Pichierri) Proceedings of the European Marketing Academy, EMAC  2021Annual Conference, ESIC Business & Marketing School, Madrid,  25-28 May2021” (https://proceedings.emac-online.org/index.cfm?abstractid=A2021-93543&Consumption%20vision%20and%20anticipated%20satisfaction%20in)

 

  1. “New consumption orientations in the COVID-19 era: Preliminary findings from a qualitative investigation” (Co-authors: A. Peluso, A. Sestino, G. Guido), Proceeding 20th International Marketing Trends Conference (Venice, 14-16 January 2021),ISBN: 978-2-490372-11-9.

 

  1. “The effectiveness of the Luxury sustainable communication on green consumption value: The role of perceived durability and consumers’ materialism” (Co-authors: A. Sestino and M. De angelis), Proceeding XVIII Convegno Annuale della Società Italiana Marketing (14-15 October, 2021): “Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società”, ISBN: 978-88-943918-6-2.

 

  1. “Tradizionalità percepita e ruolo del materialismo: Uno studio sull’ospitalità di lusso“(Co-authors: Sestino and Colella), Proceeding XVIII Convegno Annuale della Società Italiana Marketing (14-15 October, 2021): “Trasformazione digitale dei mercati: il Marketing nella creazione di valore per le imprese e la società”, ISBN: 978-88-943918-6-2.

 

  1. “New technologies in luxury consumption experiences: The role of individual differences” (Co-authors: A. Peluso, A. Sestino, G. Guido), XVII Convegno Annuale della Società Italiana Marketing, LIUC - Università Cattaneo di Castellanza, Varese, 29 - 30 October 2020.

 

  1. “The effectiveness of the interaction between luxury brands and consumers in the online context: the role of psychological distance and materialism” (Co-authors: G. Colella), XVII Convegno Annuale della Società Italiana Marketing, LIUC - Università Cattaneo di Castellanza, Varese, 29 - 30 October 2020.

 

  1. “New consumption orientations in the COVID-19 era: Preliminary findings from a qualitative investigation” (Co-authors: A. Peluso, A. Sestino and G. Guido), International Marketing Trends Conference, Venice, Italy, 14-16 January 2020. ISBN 978-2-490372-09-6.

 

  1. “Sustainability in Luxury: How Atypicality Perceptions Drives Consumers’ Responses” (Co-authors: C. Donato e M. De Angelis), XVI Convegno Annuale della Società Italiana Marketing, Università Cattolica del Sacro Cuore - Sede di Piacenza, 24 - 25 October 2019. ISBN 978-88-943918-3-1.

 

  1. “Luxury Brands’ Pursuit of Sustainability: How Atypicality Perceptions Drive Consumers’ Responses” (Co-authors: M. De Angelis, C. Donato), The Association for Consumer Research Conference (ACR), October 17-20, 2019, Atlanta, USA.

 

  1. “The Role of Luxury Consumption Motivations in Luxury Brand Communication” (Co-authors: M. De Angelis, C. Donato) 2019 Academy of Marketing Science World Marketing Congress, July 9-12, 2019, Edinburgh, Scotland.

 

  1. “Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism” (Co-authors: A. Peluso, L. Petruzzellis, G. Guido), 2019 Academy of Marketing Science World Marketing Congress, July 9-12, 2019, Edinburgh, Scotland.

 

  1. “Luxury Versus Mass Market: Unsustainability, Guilt and Negative Word-of-Mouth” (Co-authors: M. De Angelis, G. Pino, G. Guido), 41st Annual ISMS Marketing Science Conference, June 20 – 22, 2019, Rome, Italy.

 

  1. “Product Touch in the Real and Digital World: How Do Consumers React?” (Co-authors: G. Pino, R. Nataraajan, M. De Angelis, A. Peluso, G. Guido), 10th INEKA (Formerly GIKA) “Innovation, Entrepreneurship, Knowledge Academy” Conference, June 11-14, 2019, Verona, Italy.

 

  1. “Predictors of Negative Emotional Content in Online Review in the Hospitality Sector” (Co-authors: M. De Angelis, A. Stoppani), 14th International Forum on Knowledge Asset Dynamics IFKAD, June 5-7, 2019, Matera, Italy.

 

  1. “Negative Word of Mouth about Luxury Goods: An Empirical Investigation of the Role of Guilt Feelings” (Co-authors: M. De Angelis, G. Pino, G. Guido), 48th EMAC Annual Conference, May 28- 31, 2019, Hamburg, Germany.

 

  1. “An investigation of the role of conspicuous consumption orientation and brand prominence in luxury brands’ communication” (Co-authors: M. De Angelis, C. Donato), 48th EMAC Annual Conference, May 28- 31, 2019, Hamburg, Germany.

 

  1. “Sustainable luxury: the effect of luxury consumption motivations on corporate social responsibility strategies” (Co-authors: M. De Angelis, C. Donato), 21st Academy of Marketing Science World Marketing Congress (AMS WMC) 2018, June 27-29, Porto, Portugal.

 

  1. “The effect of language in luxury brands’ communication: an investigation of the moderating role of consumer and product-related factors” (Co-authors: M. De Angelis, C. Donato), XV Convegno Annuale della Società Italiana Marketing 2018, October 18-19, Bari, Italy.

 

  1. “How abstract claims affect consumer’s attitude towards advertising: analysing the role of consumer’s mental simulation and identification” (Co-authors: M. Capestro, G. Pino, M. Pichierri), XV Convegno Annuale della Società Italiana Marketing 2018, October 18-19, Bari, Italy.

 

  1. “Luxury Brands and Sustainability:
The Differential Role of CSR Dimensions and Consumers’ Traits”, (Co-authors: M. De Angelis, Korschun, S. Romani), 47th EMAC Annual Conference, May 29- June 1, 2018, Glasgow, UK.

 

  1. “An Empirical Analysis of Consumers’ Perceptions of Luxury Brands’ CSR initiatives” (Co-authors: M. De Angelis, Korschun, S. Romani), EACR 2018, European Conference 2018 of the Association for Consumer Research, June 21-23, 2018, Ghent, Belgium.

 

  1. “Luxury and sustainability: The role of corporate social responsibility” (Co-authors: C. Donato, M. De Angelis), XIV Convegno Annuale della Società Italiana Marketing 2017, October 26-27, Bergamo, Italy.

 

  1. “Sustainable Luxury Development and Word-of-Mouth: The Role of Shame and Cultural Orientation” (Co-Authors: M. De Angelis, G. Pino), XIV Convegno Annuale della Società Italiana Marketing 2017, October 26-27, Bergamo, Italy.

 

  1. “A linguistic approach for the luxury advertising: Effects on consumer perceptions” (Co-authors: G. Pino, M. Capestro), XIV Convegno Annuale della Società Italiana Marketing 2017, October 26-27, Bergamo, Italy.

 

  1. “Unsustainable Luxury and Negative Word-Of-Mouth: the Role of Shame and Consumers’ Cultural Orientation” (M. De Angelis, G. Pino, G. Guido), The Association for Consumer Research Conference (ACR), October 26-29, 2017, San Diego, USA, 2017.

 

  1. “Negative Word-of-Mouth about Unsustainable luxury Products: An Examination of Shame and Cultural Orientation” (Co-Authors: M. De Angelis, G. Pino, G. Guido), EMAC Conference Leaving Footprints, May 23-26, 2017, University of Groningen, The Netherlands.

 

  1. “Internalised and Externalised Luxury Consumption: Scale Development and Correlations with Personality Traits and Negative Values” (Co-authors: G. Pino, G. Guido, C. De Matteis), The Luxury Conference, September 15-16, 2017, London.

 

  1. “Topic Controversy and WOM: The Effect of Opinion Extremeness on Sharing” The Association for Consumer Research Conference (ACR) 2016, Berlin, Germany, 2016.

 

  1. “Sharing Extreme Opinions About Controversial Topics: The Moderating Role of Online Communication Platforms”, EMAC Conference - Marketing in the Age of Data, BI Business School, Oslo, Norway, 2016.

 

  1. “The Effect of Touch on Consumer Attitude Towards Autotelic and Instrumental Products”, EMAC Conference - Marketing in the Age of Data, BI Business School, Oslo, Norway, 2016.

 

  1. “Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intention”, 2016 Monaco Symposium on Luxury, Emerging Challenges in Luxury Marketing, Monte-Carlo, 2016.

 

  1. “Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intention”, EMAC Conference - Marketing in the Age of Data, BI Business School, Oslo, Norway, 2016.

 

  1. “Lingua Franca Narratives of Ancient and Modern Odysseys Across the Mediterranean Sea: An Experiential-Linguistic Approach to the Marketing of Responsible Tourism”, Tourism Across Cultures: Accessibility in Tourist Communication, Lecce, Italy, 2016.

 

  1. “Consumers’ Pro-Environmental Behaviors: The Role of Framing and Emotions”, Association for Consumer Research North American Conference – Advancing Connections, New Orleans, LA, USA, 2015.

 

  1. “Extreme Versus Balanced Positions on Controversial Topics: The Role of Need to Stand Out”, Association for Consumer Research North American Conference – Advancing Connections, New Orleans, LA, USA, 2015.

 

  1. “An Empirical Analysis of the WOM Extremeness in Controversial Topics”, 6th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets, WU Vienna, Austria, 2015.

 

  1. “How to Make Better Consumers in Luxury: The Role of Shame and Empathy” (Co-authors: De Angelis, M., Peluso, A. M., Soscia, I., Bagozzi, R. P., and Guido), Rediscovering the Essentiality of Marketing (pp. 529-533). Springer International Publishing. Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. ISBN 978-3-319-29877-1.

 

  1. “Aging and Product Choice: The Effects of Feel-Age and Social Context” (Co-authors: A. Peluso, G. Guido, and C. Yoon), Advances in Consumer Research: Back to Fun,Vol. 42, J. Cotte and S. Wood (Eds.), 2014, Association for Consumer Research, Duluth (MN): 108-109. Proceedings of the Association for Consumer Research (ACR) North American Conference, Baltimore (MD), October 23rd-26th 2014. ISBN: 9780915552740.

 

  1. “International Advertising of Fashion Luxury Brands: A Multidisciplinary Qualitative Analysis”, XI Convegno Nazionale della Società Italiana Marketing (SIM), Food Marketing: mercati, filiere, sostenibilità e strategie di marca, Modena, Italy, 2014.

 

  1. “Mix-and-Match Fashion Trend and Luxury Brand Recognition: An Empirical Test Using Eye-Tracking”, International Marketing Trends Conference, Paris, France, 2013. ISBN: 978-2-9532811-8-7.

 

  1. “Does popularity in social networks influence purchasing and lifestyle decisions? The meaning of online friendship” X Convegno Nazionale della Società Italiana Marketing (SIM), Smart Life: dall’innovazione tecnologica, Milan, Italy, 2013.

 

  1. “Elderly Consumers and Cognitive Age Dimensions: The Influence of Hedonic/Utilitarian Contextual Factors on Perceived Youthfulness”, Royal Statistical Society International Conference, Telford, UK, 2012.

 

  1. “Cruise Tourism and Local Economic Development: An Exploratory Research”, XXIV Convegno Annuale di Sinergie, Lecce, Italy, 2012.

 

  1. “The Perception of Politics’ Hypocrisy by Older Voters”, V National Congress of Ageing Psychology SIPI (Italian Society of Ageing Psychology), Treviso, Italy, 2012.

 

  1. “Influence of Cognitive Age and Socio-Psychographics in the Purchasing of Luxury Goods by Elderly Consumers”, International Marketing Trends Conference, Venice, Italy, 2012. ISBN: 978-2-9532811-9-4.

 

  1. “Luxury Commerce and Tourist Destinations: Business Opportunities”, International Marketing Trends Conference, Venice, Italy, 2010. ISBN: 978-2-490372-00-3.

 

  1. “Assessing the maximum level of customer satisfaction in grocery stores: A comparison between Spain and the USA”,International Marketing Trends Conference, Venice, Italy, 2010. ISBN: 978-2-490372-00-3.

 

  1. “La integración de las funciones de Marketing e innovación en producto: Fomentando el uso de las TIC en el desarrollo de un comportamiento cooperativo”, International Marketing Trends Conference, Venice, Italy, 2010. ISBN: 978-2-490372-00-3.

 

  1. “Destination personality as a strategic construct for the development of districts’ image”, International Conference on Tourism Development and Management, Kos, Greece, 2009.

 

  1. “Vocation vs. perceived image of cultural districts in heritage marketing”, 1st International Tourist Forum on Tourism as an Opportunity for Recreation and a Chance for the Development of Regions, Międzyzdroje, Poland, 2009.

 

  1. “The Meanings of Fashion Luxury Goods: Externalized vs Internalized Consumption”, International Conference on Global Fashion Marketing, Florence, Italy, 2009.

 

  1. “Determinanti latenti nell’intenzione d’acquisto dei fashion luxury goods: un’indagine qualitativa di tipo laddering”, VI Convegno Annuale della Società Italiana Marketing, Fashion Marketing, Florence, Italy, 2009.

 

  1. “Brand and Knowledge for Excellence in Fashion Marketing”, 3rd International Conference on Business, Economics, Management and Marketing, Athens, Greece, 2005.

 

  1. “Strategic Management of Technology for Fashion Marketing”, 14th International Conference on Management of Technology, IAMOT 2005, Vienna, Austria, 2005.

 

 

Altre pubblicazioni

 

  1. Fashion Marketing, Wiley Encyclopedia of Management, Marketing, Vol. 9, edited by Cary L. Cooper (3rd edition, 2015) (DOI: https://doi.org/10.1002/9781118785317.weom090107)

Azioni sul documento

published on 23/02/2016 ultima modifica 08/02/2024