Curriculum

 

2019-Present   Qualified as Full Professor of Business Management

                            National Scientific Qualification

 

2018-Present   Associate Professor of Business Management

                            University of Bari, Italy

 

OTHER ACADEMIC APPOINTMENTS

 

2020-Present    Contract Professor of Brand Strategies in Luxury Industries

                             LUISS Guido Carli University, Rome, Italy

 

2020-Present    Contract Professor of Marketing

                             LUISS Guido Carli University, Rome, Italy

 

2020-Present   Director of the Short Master in Luxury Fashion Marketing

                            University of Bari, Italy

 

2016-Present   Member of the Doctoral Committee, PhD Program in “Mediterranean right economies

                            and cultures”, University of Bari, Italy

               

PREVIOUS ACADEMIC POSITIONS

   2015-2018

 

 

2017-2019

 

 

2012–2019

 

 

2015-2019

 

 

2016-Present

 

 

June 2015-October 2015

 

Spring 2014

 

 

Spring 2013

 

 

2011–2013

 

 

2012–2013

 

 

2011

 

 

2004–2010

 

 

Assistant Professor of Business Management

University of Bari, Italy

 

Contract Professor of Luxury Marketing

  University of Bari, Italy

 

Contract Professor

LUISS Guido Carli University, Rome, Italy

 

Contract Professor

EMC Business School, Paris, France

 

Member of the Doctoral Committee, PhD Program in “Mediterranean right economies and cultures”, University of Bari, Italy.

 

Visiting Researcher

Hertfordshire Business School, London, UK

 

Visiting Scholar

Ross School of Business, University of Michigan, USA.

 

Visiting Scholar

Ross School of Business, University of Michigan, USA

 

Contract Professor

LUM Jean Monnet University, Bari, Italy

 

Research Fellow

University of Salento, Lecce, Italy

 

Contract Professor

  International University of Monaco (IUM), Monte-Carlo, Principality of Monaco

 

Contract Professor

University of Bari, Italy

 

EDUCATION

 

2007

 

 

2007

PhD (Thesis in Marketing)

University of Bari, Italy 

 

International Master in Fashion Experience and Design Management (MAFED)

SDA Bocconi School of Management, Milan, Italy

 

2005

 

 

2004

 

 

2002

 

Postgraduate course of “Marketing”

London School of Economics

 

Postgraduate course of “Fashion Brand Management”

London College of Fashion

 

Undergraduate degree in Business and Economics

University of Bari, Italy

 
Grants

 

SIM (Società Italiana Marketing) 2017

  • Title of the project: “How to Improve Social Media Marketing Strategies of Luxury Companies: Images or Text?”
  • Type of grant: “Grant Società Italiana Marketing 2017” (Research Grant of the Italian Society of Marketing)
  • Principal Investigators: Prof. C. Amatulli and Prof. L. Petruzzellis
  • Grant received: 12.000 euro
  • Financed by: Italian Society of Marketing
  • Institution: University of Bari
  • Duration: 12 months

 

PRIN 2009

  • Title of the project: Il comportamento di consumo degli anziani: Effetti per le strategie di marketing delle imprese
  • Type of grant: “PRIN 2009” (Research Projects of National Relevance)
  • Principal Investigator: Prof. G. Guido (University of Salento)
  • Grant received: 28.982 euro
  • Financed by: co-financed by the MIUR (Italian Ministry of University and Research)
  • Institution: University of Salento and University of Padua
  • Duration: 24 months

 

5x1000

  • Title of the project: Il comportamento di consumo degli anziani: Una ricerca sperimentale sul ruolo dell’età cognitiva nei processi di scelta e d'acquisto delle marche di lusso
  • Type of grant: “5 per Mille per la Ricerca 2012”
  • Principal Investigator: Prof. A.M. Peluso (University of Salento)
  • Grant received: 17.570 euro
  • Financed by: MIUR (Italian Ministry of University and Research)
  • Institution: University of Salento
  • Duration: 12 months

 

 

CUIS

  • Title of the project: L’implementazione di un modello di marketing territoriale per l’identificazione, la creazione e la gestione di un meta-distretto produttivo pugliese
  • Type of grant: CUIS (Consorzio Universitario Interprovinciale Salentino) 2013
  • Principal Investigator: Prof. G. Guido (University of Salento)
  • Grant received: 20.000 euro
  • Financed by: CUIS, Comune di Galatina (Lecce), Consorzio ASI (Area di Sviluppo Industriale)
  • Institution: University of Salento
  • Duration: 18 months

 

RESEARCH

                               

Main Research Interests

 

My research deals with consumer behavior and is based on both qualitative and quantitative methods. In particular, most of my studies include experiments with the aim to underline cause-effect relationships between communication stimuli and consumers’ behaviors/attitudes. Most of my ongoing research investigates when, how and why marketing stimuli may lead to more sustainable (pro-social, pro-environmental) behavior. More specifically, many current studies I am working on focuses on luxury and sustainability, with the aim to understand how luxury brands may leverage on sustainability to increase consumers’ positive attitudes towards their products. Other studies investigate sustainability in the tourism sector. One of my main research topics is fashion and luxury consumption with a focus on the psychological mechanisms underlying consumers’ purchases. Other current research projects regard the role of (positive and negative) emotions and the antecedents of WOM and eWOM. I have already published several academic papers on older consumers, more specifically on the role of their feel age and the related effects on their self-esteem and their consumption interests. I am currently working on other projects on the same topic but extended to the role of psychological age in sustainable development among older people. Other studies are related to print advertising, luxury branding, destination branding personality, retailing and customer experience, social media and online reviews, the role of the Country-of-Origin, the use of the type of language (abstract vs. concrete) in communication and Corporate Social Responsibility from the consumers’ point of view. New research projects are going to investigate the role of beauty in sustainable development and are going to involve neuroscience methodologies.

 

Working Papers

 

“Luxury Consumption and Counterfeiting: An Investigation on Motivations and Behaviors of Concurrent Owners” Co-authors: (L. Cesareo, G. Gistri and S. Romani). Submitted to the Journal of Business Research.

 

“WOM: Robotic Word-of-Mouth. Theorizing Human-to-Machine communication” (Co-authors: V. Tassiello, M. De Angelis). Submitted to Marketing Theory.

 

“The Role of Psychological Flow in Adventure Sport Tourism: Sociodemographic Antecedents and Effects on WOM” (Co-authors: A. Peluso, G. Guido, L. Petruzzellis, A. Sestino). Submitted to Journal of Sustainable Tourism.

 

“Effetti delle Nuove Tecnologie e Percezione della Shopping Experience. Uno Studio Esplorativo su Luxury e Fast Fashion Brand” (Co-authors: A. Sestino and M. De Angelis). Submitted to Micro & Macro Marketing.

 

“Consumers’ innovativeness and conspicuous consumption orientation as predictors of environmentalism: An investigation in the context of smart mobility” (Co-authors: A. Sestino and G. Guido). Submitted to Business Strategy and the Environment.

 

“Intention to Buy Branded versus Generic Drugs: An Exploratory Study on the Role of Self-Perceived Seriousness of the Disease” (Co-author: A. Sestino). Submitted to the International Journal of pharmaceutical and Healthcare Marketing.

 

“The Atypicality of Sustainable Luxury: Evidence on the Positive Consumer Responses to Sustainability in Luxury Branding” (Co-authors: M. De Angelis, C. Donato). Submitted to Psychology & Marketing.

 

“Managing technological innovation in luxury experiences: The roles of individuals’ openness of status consumption orientation in hospitality and leisure” (Co-authors: A. Peluso and A. Sestino). Submitted to the Journal of Business Research.

 

“Responsible Hedonistic Consumption: An emerging concept in the post COVID era” (Co-authors: A. Peluso, A. Sestino and G. Guido). In submission to Qualitative Research.

 

“Let me drive you! The moderator effect of Change Seeking in the Artificial Intelligence-based self-driving cars” (Co-authors: A. Peluso, A. Sestino and G. Guido). In submission to Technovation.

 

“Older Consumers and Sustainable Development: The Role of Temporal Focus” (Co-authors: A. Peluso, C. Yoon, G. Guido). Paper in preparation for the Journal of Marketing Research.

 

“How the Manipulation of Sense of Balance may Influence the Intention to Buy Sustainable Products: The Role of Sense of Comfort and Type of Product” (Co-authors: M. De Angelis, S. Romani and A. Peluso). Paper in preparation for the Journal of Marketing.

 

“Omnichannel Strategy in Retailing: A Marketing Perspective” (Co-authors: M. Capestro, G. Pino. A. Del Regno). Paper in preparation for the International Journal of Physical Distribution & Logistics Management.

 

“How Abstractness Increases Positive Attitudes toward Print Advertisements: The Role of Ambiguity and Self Identification” (Co-authors: S. Puntoni, G. Pino, M. Capestro, A. Peluso). Paper in preparation for the Journal of Marketing Research.

 

“The role of Artificial Intelligence in Luxury Shopping Experiences” (Co-authors: A. Sestino and M. De angelis). Paper in preparation.

 

“The Role of Gamification in Luxury and Fast Fashion Branding” (Co-authors: A. Sestino and G. Guido). Paper in preparation. 

 

“Consumers’ attitude toward technological healthcare products: The effect of Perceived Corporate Social Responsibility” (Co-authors: A. Sestino, L. Piper, G. Guido). Paper in preparation.

 

“The Endangered Polluter: The Effects of Psychological Need Deprivation Amid Coronavirus Outbreak on Eco-Unfriendly Behavior” (Co-authors: C. Barbarossa, S. Romani, A. Sestino). Paper in preparation.

 

“The Role of Music in Online Shopping: The Effects of 8D versus Traditional Audio Sounds” (Co-authors: A. Sestino and M. Capestro). Paper in preparation.

 

 

Published Papers

 

“Social media interactions and brand luxuriousness: the role of materialism”(Co-authors: G. Colella and M. P. Martinez-Ruiz). Journal of Consumer Marketing, 2021, forthcoming.

 

“Luxury and sustainability: How consumer-related characteristics may influence the effectiveness of different sustainability dimensions” (Co-authors: M. De Angelis, V. Spataro), Micro & Macro Marketing, 2020, forthcoming.

 

“Digital Luxury Retailing and the Covid-19 Pandemic: A Qualitative Study” (Co-author: G. Colella), International Journal of Electronic Marketing and Retailing, forthcoming.

 

“Elderly consumers and financial choices: A literature review for marketing strategies” (Co-authors: G. Guido and A. Sestino), Journal of Financial Marketing Services, 2020, Vol. 25, pp. 76-85 (https://doi.org/10.1057/s41264-020-00077-7).

 

“The Appeal of Sustainability in Luxury Hospitality: An Investigation on the Role of Perceived Integrity” (Co-authors: M. De Angelis, A. Stoppani), Tourism Management, 2020, Vol. 83, pp. 104-228 (ISSN: 0261-5177) (https://doi.org/10.1016/j.tourman.2020.104228)

 

“Consumer Reactions to Unsustainable Luxury: A Cross-Country Analysis(Co-authors: M. De Angelis, G. Pino, J. Sheetal), International Marketing Review, 2020 (ISSN: 0265-1335)(DOI 10.1108/IMR-05-2019-0126).

 

“An Investigation of Unsustainable Luxury: How Guilt Drives Negative Word-of-Mouth” (Co-authors: M. De Angelis, G. Pino, G. Guido), International Journal of Research in Marketing, Vol. 37, N. 4, 2020, pp. 821-836 (ISSN: 0167-8116) (https://doi.org/10.1016/j.ijresmar.2020.03.005)

 

“An Investigation on the Effectiveness of Hedonic versus Utilitarian Message Appeals in Luxury Product Communication”, (Co-authors: M. De Angelis, C. Donato), Psychology & Marketing, 2020, Vol. 37, No. 4, pp. 523-534 (ISSN: 0742-6046).

 

“Scale Development for Measuring Internalized versus Externalized Luxury Consumption Motivations and Consumers’ Segmentation” (Co-authors: G. Guido, A. Peluso, C. De Matteis, L. Piper, G. Pino), Italian Journal of Marketing, 2020, No. 1, pp. 25-47 (ISSN: 2662-3323).

 

“Communicating the Luxury Dream: The Moderating Role of Brand Prominence on the Effect of Abstract Versus Concrete Language on Consumer Responses” (Co-authors: M. De Angelis, C. Donato), Mercati & Competitività, 2019, Vol. 4, pp. 91-108 (ISSN 1826-7386).

 

“Product Touch in the Real and Digital World: How Do Consumers React?” (Co-authors: G. Pino, R. Nataraajan, M. De Angelis, A. Peluso, G. Guido), Journal of Business Research, 2020, Vol. 112, pp. 492-501 (ISSN: 0148-2963. DOI: https://doi.org/10.1016/j.jbusres.2019.10.002).

 

“Temporal Dynamism in Country-of-Origin Effect: The Malleability of Italians’ Perceptions Regarding the British Sixties” (Co-authors: M. De Angelis, S. Halliday, J. Morris, F. Mulazzi), International Marketing Review, Vol. 36, No. 6, 2019, pp. 955-978 (ISSN: 0265-1335).

 

“Analyzing Online Reviews in Hospitality: Data-Driven Opportunities for Predicting the Sharing of Negative Emotional Content” (Co-authors: M. De Angelis, A. Stoppani), Current Issues in Tourism, Vol. 22, No. 15, 2019, pp. 1904-1917 (ISSN: 1368-3500).

 

“Social Media Marketing and Luxury Consumption: A Literature Review” (Co-authors: G. Colella,  M.P Martinez-Ruiz), International Journal of Marketing Studies, Vol. 11, No. 4; 2019, pp. 30-52 (ISSN: 1918-719X).

 

“When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers” (Co-authors: A. Peluso, C. Yoon, G. Guido), Journal of Consumer Research, Vol. 45, No. 4, 2018, pp. 691–709 (ISSN: 0093-5301).

 

“Understanding purchase determinants of luxury vintage products” (Co-authors: G. Pino, M. De Angelis, R. Cascio), Psychology & Marketing, Vol., 35, No. 8, 2018, pp. 616–624 (ISSN: 0742-6046).

 

“Consumers' perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption” (Co-authors: M. De Angelis, D. Korschun, S. Romani), Journal of Cleaner Production, Vol. 194, 2018, pp. 277-287 (ISSN: 0959-6526).

 

“Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets“(Co-authors: G. Pino, A. Peluso, R. Nataraajan, G. Guido), Journal of Retailing and Consumer Services, Vol. 46, 2019, pp. 163-172 (ISSN: 0969-6989)

 

 

“The Importance of Dream in Advertising: Luxury Versus Mass Market” (Co-authors: M. De Angelis, M. Pichierri, G. Guido.) International Journal of Marketing Studies, Vol. 10, No. 1, 2018, pp. 71-81 (ISSN 1918-719X E-IS).

 

“The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame” (Co-authors: A. Peluso, M. De Angelis, I. Soscia, G. Guido), Journal of Business Ethics, Vol. 157, No. 4, 2019, pp. 1111-1132 (ISSN: 0167-4544).

 

 “Determinants of Southern Italian Households’ Intention to Adopt Energy Efficiency Measures in Residential Buildings”(Co-authors: M. I. Prete, L. Piper, C. Rizzo, G. Pino, M. Capestro, A. Mileti, M. Pichierri, A. Peluso, G. Guido), Journal of Cleaner Production, 2017, Vol. 153, pp. 83-91 (ISSN: 0959-6526).

 

“Service in Luxury Retailing in the 21st Century: An Exploratory Look at the Pleasure Boating Sector” (Co-authors: R. Nataraajan, M. Capestro, M. Carvignese, G. Guido), Psychology & Marketing, 2017, Vol. 25, No. 5, pp. 569-579 (ISSN: 0742-6046).

 

“Luxury advertising and recognizable artworks: New insights on the ‘art infusion’ effect" (Co-authors: G. Pino, A. Peluso, G. Guido), European Journal of Marketing, 2017, Vol. 51, No. 11/12, pp. 2192-2206 (ISSN: 0309-0566).

 

“The role of design similarity in consumers’ evaluation of new green products: An investigation of luxury fashion brands” (Co-authors: M. De Angelis, F. Adiguzel), Journal of Cleaner Production, 2017, Vol. 141 (January), pp. 1515-1527 (ISSN: 0959-6526).

 

“Modern and Ancient Migrants’ Narratives Through ELF. An Experiential-Linguistic project

in Responsible Tourism” (Co-authors: M. G. Guido, L. Errico, P. Iaia), Lingue e Linguaggi, 2017, Vol. 17, pp. 87-124 (ISSN: 2239-0367).

 

“ELF Narratives of Ancient and Modern ‘Odysseys’ across the Mediterranean Sea: An Experiential-Linguistic Approach to the Marketing of Responsible Tourism” (Co-authors: M. G. Guido, L. Errico, and P. L. Iaia), Cultus: the Journal of Intercultural Mediation and Communication, 2016, Vol. 1, No. 9, pp. 90– 116 (ISSN: 2035-3111).

 

“How language abstractness affects service referral persuasiveness” (Co-authors: M. De Angelis, M. Costabile, and V. Tassiello), Journal of Business Research, 2016, Vol. 72, pp. 119-126 (ISSN: 0148-2963).

 

“The Influence of Corporate Social Responsibility on Consumers' Attitudes and Intentions Toward Genetically Modified Foods: Evidence from Italy” (Co-authors: G. Pino, M. De Angelis and A. Peluso), Journal of Cleaner Production, 2016, Vol. 112, No. 4, pp. 2861–2869 (ISSN: 0959-6526).

 

“Luxury Purchasing among Older Consumers: Exploring inference of Cognitive Age from Status, and Style Motivations” (Co-author: G. Guido and R. Nataraajan), Journal of Business Research, 2015, Vol. 68, No. 9, pp. 1945-1952 (ISSN: 0148-2963).

 

“Context Effects on Older Consumers’ Cognitive Age: The Role of Hedonic vs. Utilitarian Goals” (Co-authors: G. Guido and A. Peluso), Psychology & Marketing, 2014, Vol. 31, No. 2, pp. 103-114 (ISSN: 0742-6046).

 

“Linguistic and Symbolic Elements in Luxury Fashion Advertising: A Qualitative Analysis” (Co-authors: G. Pino, M. Iodice and R. Cascio), International Journal of Business and Management, 2016, Vol. 11, No. 9, pp. 265-271 (ISSN: 1833-3850).

 

“Does Popularity in Social Networks Influence Purchasing and Lifestyle Decisions? The Meaning of Online Friendship” (Co-author: G. Guido), Journal of Media Business Studies, 2014, Vol. 11, No. 3, pp. 1-21 (ISSN: 1652-2354).

 

“Externalized vs. Internalized Consumption of Luxury Goods: Propositions and Implications for Luxury Retail Marketing” (Co-author: G. Guido), The International Review of Retail, Distribution and Consumer Research, 2012, Vol. 22, No. 2, pp. 189-207 (ISSN: 0959-3969).

 

“Determinants of Purchasing Intention for Fashion Luxury Goods in the Italian Market: A Laddering Approach” (Co-author: G. Guido), Journal of Fashion Marketing and Management, 2011, Vol. 15, No. 1, pp. 123-136 (ISSN: 1361-2026).

 

“Strategic Analysis through the General Electric/McKinsey Matrix: An Application to the Italian Fashion Industry” (Co-authors: G. Guido and T. Caputo), International Journal of Business and Management, 2011, Vol. 6, No. 5, pp. 61-75 (ISSN: 1833-3850).

 

“Tourist Destinations and Luxury Commerce: Business Opportunities” (Co-authors: M.P. Martínez-Ruiz and N. Martínez-Caraballo), Journal of Place Management and Development, 2010, Vol. 3, No. 3, pp. 205-220 (ISSN: 1753-8335).

 

“Mix-and-Match Fashion Trend and Luxury Brand Recognition: An Empirical Test Using Eye-Tracking” (Co-authors: G. Guido, C. Tomacelli, A. Mileti, I. Prete and A. Longo), Fashion Theory, 2015, Vol. 20, No. 3, pp. 341-362 (ISSN: 1362-704X).

 

“Il Linguaggio del Silenzio nella Comunicazione Pubblicitaria della Moda e del Lusso: Un’indagine Semiotica” (Co-authors: G. Guido, P. Iaia and S. Aquaro), Lingue e Linguaggi, 2015, Vol. 13, pp. 7-22 (ISSN: 2239-0367).

 

 

Published Books

 

“Sustainable Luxury Brands: Evidence from Research and Implications for Managers” (2017) (Co-Authors: M. De Angelis, M. Costabile, G. Guido), Palgrave Macmillan Publisher Ltd. (with a “Foreward” by R. Bagozzi and an “Endorsement” by P. Kotler) (ISBN: 978-1-137-60158-2).

 

 “Luxury Marketing: Vendere il lusso nel’epoca della sostenibilità” (2018) (Co-author: M. De Angelis), LUISS University Press (ISBN: 9788861052963).

 

Amatulli C. (2009), Il lusso esteriorizzato e il lusso interiorizzato. Una ricerca empirica sui motivi d’acquisto e le strategie di marketing dei luxury goods, Bari: Cacucci (ISBN: 978-88-8422-824-6).

 

Amatulli C. (2005), Moda: Marketing Linguaggi Segni, Bari: Cacucci (ISBN: 88-8422-410-1).

 

 

Published Book Chapters

 

“Omnichannel Shopping Experiences for Fast Fashion and Luxury Brands: An Exploratory Study” (Co-authors: A. Sestino, M. De Angelis, G. Guido), in Developing Successful Global Strategies for Marketing Luxury Brands, edited by F. Mosca and R. Gallo, PA: IGI Global. Forthcoming.

 

Fashion brands and emerging markets: A literature review from a consumer behavior perspective

(co-authors: A. Sestino and S. Di Matteo), in Fashion Marketing in Emerging Economies – Strategies, Tools and Insights for Fashion Brands, edited by F. Brooksworth, E. Mogaji and G. Bosah, Palgrave. Forthcoming.

 

“Consumers’ attitudes toward sustainable luxury products: The role of uniqueness and conspicuous consumption” (co-authors: M. De Angelis, A. Sestino), in Sustainability, Culture and Handloom, edited by M. A. Gardetti and S. Senthilkannan, Springer. Forthcoming.

 

“Luxury hospitality and new technologies: The role of openness to change and status consumption in the adoption of voice assistant devices” (co-authors: M. Peluso, A. Sestino, G. Guido) in Luxury Management for Tourism and Hospitality, edited by A. S. Kotur and S. Kumar Dixit, Emerald Publishing. Forthcoming.

 

“Self-Construals Theory Applications for an Effective Communication of Sustainable Luxury” (co-authors: M. De Angelis, L. Gallo), in Handbook of Research on Circular Economy and Re-Commerce in the Fashion Industry, edited by A Shrivastava, G. Jain and J. Paul, Hershey, PA: IGI Global. Forthcoming.

 

 

“Luxury and sustainability: an experimental investigation concerning the diamond industry”                                                        (Co-authors: M. De Anagelis, S. Petralito), in “Sustainable Luxury and Jewellery”, edited by I. Coste-Manière and M. A. Gardetti, Springer International, 2020, forthcoming. 

 

“Subjective age and older consumers” (Co-authors: A. Peluso, C. Yoon, G. Guido), in The Aging Consumer: Perspectives from Psychology and Marketing (Marketing and Consumer Psychology Series) 2nd Edition, edited by A. Drolet and C. Yoon, Taylor&Francis, Routledge, 2020, 237-258 (ISBN: 0367360934)

 

“Sustainability in the Apparel Industry. The Role of Consumers’ Fashion Consciousness” (co-authors: M. De Angelis, G. Pinato), in Sustainability in the Textile and Apparel Industries, edited by S.S. Muthu and M.A. Gardetti, Springer International, 2020, 19-33 (ISBN: 978-3-030-38531-6; 978-3-030-38532-3. https://doi.org/10.1007/978-3-030-38532-3_2).

 

“Luxury Consumption and Digital Marketing: New Solutions for Tourism Marketers” (Co-authors: G. Pino, P. Del Vecchio, S. Pignatelli), in “Industrial and Managerial Solutions for Tourism Enterprises”, edited by A. Akbaba and V. Altıntaş, PA: IGI Global, 2020, 28-38 (ISBN: 9781799830306. DOI: 10.4018/978-1-7998-3030-6.ch003).

 

“The Artification of Luxury: How Art Can Affect Perceived Durability and Purchase Intention of Luxury Products” (co-authors: M. De Angelis, M. Zaretti), in Sustainable Luxury and Craftsmanship, edited by M.A. Gardetti and I. Coste-Manière, Springer Nature Singapore, 2020, 61-84 (ISBN 978-981-15-3769-1).

 

"Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy and Luxury Consumption Motivations" (co-authors: C. Donato, M. De Angelis,) in Understanding Luxury Fashion, Palgrave Advances in Luxury, edited by I. Cantista and T. Sádaba, Palgrave Macmillan, 2019, 123-146 (ISBN: 978-3-030-25653-1. DOI: https://doi.org/10.1007/978-3-030-25654-8_6)

 

“Ethical consumption. The role of emotions in the purchase of Fair Trade apparel products” (Co-authors: M. De Angelis, V. Bucciarelli), in Handbook of Research on Contemporary Consumerism, edited by H.-R. Kaufmann and M. F. K. Panni, Hershey, PA: IGI Global, 2019, 1-20 (ISSN: 2327-5502. DOI: 10.4018/978-1-5225-8270-0.ch001)

 

“Electronic Word-of-Mouth in the Service Industry: An Empirical Analysis on Sharing Economy Services” (Co-authors: M. De Angelis, R. Florio) in Exploring the Power of Electronic Word-of-Mouth in the Services Industry, edited by H.-R. Kaufmann and S.M. Correia Loureiro, Hershey, PA: IGI Global, 2019, 179-197 (ISBN: 2327-5502. DOI: 10.4018/978-1-5225-8575-6.ch011)

 

“Responsible Luxury Development: A Study on Luxury Companies’ CSR, Circular Economy and Entrepreneurship” (Co-authors:  C. Donato, M. De Angelis) in Sustainable Luxury – Cases on Circular Economy and Entrepreneurship, edited by M. Gardetti and S. Senthilkannan Muthu, Springer International, 2018, 21-38 (ISBN: 978-981-13-0623-5. DOI: 10.1007/978-981-13-0623-5_2)

 

“Design similarity as a tool for sustainable new luxury product adoption: The role of luxury brand knowledge and product ephemerality” (Co-authors: F. Adiguzel, M. De Angelis) in “Sustainable Luxury, Entrepreneurship, and Innovation”, edited by M. A. Gardetti and S. S. Muthu, Springer International, 2018, 167-184 (ISBN: 978-981-10-6715-0).

 

“Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies: An Abstract” (Co-authors: M. De Angelis, C. Donato) in “Finding New Ways to Engage and Satisfy Global Customers”, Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC), edited by P. Rossi and N. Krey, Springer International, 2018, 669 (ISSN: 2363-6165).

 

“Condividere opinioni estreme: il ruolo moderatore delle piattaforme digitali e del rischio sociale” (co-authors: V. Tassiello, M. De Angelis) in “Micro & Macro Marketing”, n. 3, 2017, edited by “Il Mulino”(ISSN: 1121-4228).

 

 

 

“Unsustainable Luxury and Negative Word-Of-Mouth: the Role of Shame and Consumers’ Cultural Orientation” (M. De Angelis, G. Pino, G. Guido), in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, 2017, Duluth, MN : Association for Consumer Research, Pages: 498-499 (ISBN: 9780915552771).

 

“Efficacia delle raccomandazioni online relative ai servizi: il ruolo del tipo di linguaggio del mittente e della conoscenza previa del destinatario” (co-authors: V. Tassiello, M. De Angelis) in “Micro & Macro Marketing”, n. 1, 2018, edited by “Il Mulino”(ISSN: 1121-4228).

 

“Un’analisi sui commenti in inglese nelle web-community dei luxury brand. Spunti per le strategie del marketing del lusso “Made in Puglia” (co-authors: A. Peluso, G. Colella) in “Strategie di comunicazione dei prodotti di lusso attraverso l’inglese come ‘lingua franca’ internazionale”, edited by M.G. Guido, Vol. 20, special issue of “Lingue e Linguaggi”, 2017, 273-291 (ISSN: 2239-0367).

 

“Collection Controversy and WOM: The Effect of Opinion Extremeness on Sharing” (Co-authors: V. Tassielo, M. De Angelis, M. Costabile), in NA - Advances in Consumer Research, Vol. 44, M. Page and S. Puntoni (Eds.), 2016, Duluth, MN: Association for Consumer Research, Pages: 651-652 (ISBN: 9780915552245).

 

“Luxury, Sustainability, and Corporate Social Responsibility: Insights from Fashion Luxury Case Studies and Consumers’ Perceptions” (Co-Authors: M. D’Anolfo, M. De Angelis and G. Pino) in Sustainable Management of Luxury, edited by M. A. Gardetti, 2016, Springer International Publishing (ISBN: 978-981-10-2916-5).

 

“The Relationship Between Fast Fashion and Luxury Brands: An Exploratory Study in the UK Market” (Co-Authors: A. Mileti, V. Speciale and G. Guido) in Global Marketing Strategies for the Promotion of Luxury Goods, edited by F. Mosca and R. Gallo, 2016, pp. 240-261, Hershey, PA: IGI Global (ISBN: 9781466699588).

“Private Label in the Tourism Industry: The Effects of Economic Crises” (Co-Authors: J. J. Blazquez-Resino and G. Pino) in Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, edited by  M. Gómez-Suarez and M. P. Martínez-Ruiz, 2016, pp. 513-538, Hershey, PA: IGI Global (ISBN: 9781522502203).

“The Luxury Fashion Market in Russia: Evolution and Future Opportunities” (Co-Authors: M. De Angelis, I. Bugakova, G. Guido and E. Stagno) in Handbook of Research on Global Fashion Management and Merchandising, edited by A. Vecchi and C. Buckley, 2016, pp. 670-693, Hershey, PA: IGI Global (ISBN: 9781522501107).

 

“How to Make Better Consumers in Luxury: The Role of Shame and Empathy” (Co-authors: De Angelis, M., Peluso, A. M., Soscia, I., Bagozzi, R. P., and Guido) in Rediscovering the Essentiality of Marketing, edited by L. Petruzzellis and R. S. Winer, 2016, pp. 529-533, Springer International Publishing. (ISBN 978-3-319-29877-1).

 

 “Customer-Centric Strategies in Place Marketing: An Analysis of Places’ Identities and Perceived Images”, Chapter 21, (Co-authors: G. Guido, A. Peluso, I. Prete, G. Pino and C. Pace) in Customer-Centric Marketing Strategies: Tools for Building Organizational Performance, edited by H.-R. Kaufmann and M. F. K. Panni, 2012, pp. 435-452, Hershey, PA: IGI Global (ISBN: 978-1466-6252-4-2).

 

“Destination personality as a strategic construct for the development of districts' image” (Co-authors: G. Guido, A. Peluso, I. Prete and C. Pace) in ICTDM 2009 - International Conference on Tourism Development and Management, 2010, pp. 201-204 (ISBN: 978-9963-9799-0-5).

 

“Il turismo da crociera come opportunità di sviluppo territoriale: uno studio esplorativo” (Co-authors: G. Pino, A. Peluso, C. Tomacelli and G. Guido,) in Il territorio come giacimento di vitalità per l'impresa. Conference proceedings: XXIV Sinergie Conference, 2012, pp. 373-383 (ISBN: 978-88-907394-0-8).

 

“Brand and Knowledge for Excellence in Fashion Marketing” in Marketing From the Trenches: Perspectives on the Road Ahead, edited by the Atiner (Athens Institute for Education and Research), 2006, pp. 105-117 (ISBN: 960-6672-06-9).

 

“La Capacità Innovativa dei Sistemi Territoriali Locali Salentini”, (Co-authors: G. Pino and A. Peluso), in Lo Sviluppo Sostenibile: Ambiente, Risorse, Innovazione, Qualità, edited by G. Guido and S. Massari, 2013, pp. ial , Milan: Franco Angeli (ISBN: 978-88-204-4749-6).

 

 

Other Publications

 

Fashion Marketing, Wiley Encyclopedia of Management, Marketing, Vol. 9, edited by Cary L. Cooper (3rd edition, 2015).

 

 

Conference Proceedings

 

“Consumption vision and anticipated satisfaction in access-based luxury” (Co-authors: G. Pino and M. De Angelis), EMAC 2021 Annual Conference, Madrid, 25-28 May 2021 (acccepted paper for publication).

 

“New technologies in luxury consumption experiences: The role of individual differences” (Co-authors: A. Peluso, A. Sestino, G. Guido), XVII Convegno Annuale della Società Italiana Marketing, LIUC - Università Cattaneo di Castellanza, Varese, 29 - 30 October 2020.

 

“The effectiveness of the interaction between luxury brands and consumers in the online context: the role of psychological distance and materialism” (Co-authors: G. Colella), XVII Convegno Annuale della Società Italiana Marketing, LIUC - Università Cattaneo di Castellanza, Varese, 29 - 30 October 2020.

 

“New consumption orientations in the COVID-19 era: Preliminary findings from a qualitative investigation” (Co-authors: A. Peluso, A. Sestino and G. Guido), International Marketing Trends Conference, Venice, Italy, 14-16 January 2020.

 

“Luxury Brands’ Pursuit of Sustainability: How Atypicality Perceptions Drive Consumers’ Responses” (Co-authors: M. De Angelis, C. Donato), The Association for Consumer Research Conference (ACR), October 17-20, 2019, Atlanta, USA.

 

“The Role of Luxury Consumption Motivations in Luxury Brand Communication” (Co-authors: M. De Angelis, C. Donato) 2019 Academy of Marketing Science World Marketing Congress, July 9-12, 2019, Edinburgh, Scotland.

 

“Sociodemographic Antecedents of Psychological Flow: Evidence from Outdoor Adventure Tourism“ (Co-authors: A. Peluso, L. Petruzzellis, G. Guido), 2019 Academy of Marketing Science World Marketing Congress, July 9-12, 2019, Edinburgh, Scotland.

 

“Luxury Versus Mass Market: Unsustainability, Guilt and Negative Word-of-Mouth” (Co-authors: M. De Angelis, G. Pino, G. Guido), 41st Annual ISMS Marketing Science Conference, June 20 – 22, 2019, Rome, Italy.

 

“Product Touch in the Real and Digital World: How Do Consumers React?” (Co-authors: G. Pino, R. Nataraajan, M. De Angelis, A. Peluso, G. Guido), 10th INEKA (Formerly GIKA) “Innovation, Entrepreneurship, Knowledge Academy” Conference, June 11-14, 2019, Verona, Italy.

 

“Predictors of Negative Emotional Content in Online Review in the Hospitality Sector” (Co-authors: M. De Angelis, A. Stoppani), 14th International Forum on Knowledge Asset Dynamics IFKAD, June 5-7, 2019, Matera, Italy.

 

“Negative Word of Mouth about Luxury Goods: An Empirical Investigation of the Role of Guilt Feelings” (Co-authors: M. De Angelis, G. Pino, G. Guido), 48th EMAC Annual Conference, May 28- 31, 2019, Hamburg, Germany.

 

 

 

“An investigation of the role of conspicuous consumption orientation and brand prominence in luxury brands’ communication” (Co-authors: M. De Angelis, C. Donato), 48th EMAC Annual Conference, May 28- 31, 2019, Hamburg, Germany.

 

“Sustainable luxury: the effect of luxury consumption motivations on corporate social responsibility strategies” (Co-authors: M. De Angelis, C. Donato), 21st Academy of Marketing Science World Marketing Congress (AMS WMC) 2018, June 27-29, Porto, Portugal.

 

“The effect of language in luxury brands’ communication: an investigation of the moderating role of consumer and product-related factors” (Co-authors: M. De Angelis, C. Donato), XV Convegno Annuale della Società Italiana Marketing 2018, October 18-19, Bari, Italy.

 

“How abstract claims affect consumer’s attitude towards advertising: analysing the role of consumer’s mental simulation and identification” (Co-authors: M. Capestro, G. Pino, M. Pichierri), XV Convegno Annuale della Società Italiana Marketing 2018, October 18-19, Bari, Italy.

 

“Luxury Brands and Sustainability:
The Differential Role of CSR Dimensions and Consumers’ Traits”, (Co-authors: M. De Angelis, D. Korschun, S. Romani), 47th EMAC Annual Conference, May 29- June 1, 2018, Glasgow, UK.

 

“An Empirical Analysis of Consumers’ Perceptions of Luxury Brands’ CSR initiatives” (Co-authors: M. De Angelis, D. Korschun, S. Romani), EACR 2018, European Conference 2018 of the Association for Consumer Research, June 21-23, 2018, Ghent, Belgium.

 

“Luxury and sustainability: The role of corporate social responsibility” (Co-authors: C. Donato, M. De Angelis), XIV Convegno Annuale della Società Italiana Marketing 2017, October 26-27, Bergamo, Italy.

 

“Sustainable Luxury Development and Word-of-Mouth: The Role of Shame and Cultural Orientation” (Co-Authors: M. De Angelis, G. Pino), XIV Convegno Annuale della Società Italiana Marketing 2017, October 26-27, Bergamo, Italy.

 

“A linguistic approach for the luxury advertising: Effects on consumer perceptions” (Co-authors: G. Pino, M. Capestro), XIV Convegno Annuale della Società Italiana Marketing 2017, October 26-27, Bergamo, Italy.

 

“Unsustainable Luxury and Negative Word-Of-Mouth: the Role of Shame and Consumers’ Cultural Orientation” (M. De Angelis, G. Pino, G. Guido), The Association for Consumer Research Conference (ACR), October 26-29, 2017, San Diego, USA, 2017.

 

“Negative Word-of-Mouth about Unsustainable luxury Products: An Examination of Shame and Cultural Orientation” (Co-Authors: M. De Angelis, G. Pino, G. Guido), EMAC Conference Leaving Footprints, May 23-26, 2017, University of Groningen, The Netherlands.

 

“Internalised and Externalised Luxury Consumption: Scale Development and Correlations with Personality Traits and Negative Values” (Co-authors: G. Pino, G. Guido, C. De Matteis), The Luxury Conference, September 15-16, 2017, London.

 

“Collection Controversy and WOM: The Effect of Opinion Extremeness on Sharing” The Association for Consumer Research Conference (ACR) 2016, Berlin, Germany, 2016.

 

“Sharing Extreme Opinions About Controversial Collections: The Moderating Role of Online Communication Platforms”, EMAC Conference - Marketing in the Age of Data, BI Business School, Oslo, Norway, 2016.

 

“The Effect of Touch on Consumer Attitude Towards Autotelic and Instrumental Products”, EMAC Conference - Marketing in the Age of Data, BI Business School, Oslo, Norway, 2016.

 

“Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intention”, 2016 Monaco Symposium on Luxury, Emerging Challenges in Luxury Marketing, Monte-Carlo, 2016.

 

“Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intention”, EMAC Conference - Marketing in the Age of Data, BI Business School, Oslo, Norway, 2016.

 

“Lingua Franca Narratives of Ancient and Modern Odysseys Across the Mediterranean Sea: An

Experiential-Linguistic Approach to the Marketing of Responsible Tourism”, Tourism Across Cultures: Accessibility in Tourist Communication, Lecce, Italy, 2016.

 

“Consumers’ Pro-Environmental Behaviors: The Role of Framing and Emotions”, Association for Consumer Research North American Conference – Advancing Connections, New Orleans, LA, USA, 2015.

 

“Extreme Versus Balanced Positions on Controversial Collections: The Role of Need to Stand Out”, Association for Consumer Research North American Conference – Advancing Connections, New Orleans, LA, USA, 2015.

 

“An Empirical Analysis of the WOM Extremeness in Controversial Collections”, 6th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets, WU Vienna, Austria, 2015.

 

“How to Make Better Consumers in Luxury:  The Role of Shame and Empathy” (Co-authors: De Angelis, M., Peluso, A. M., Soscia, I., Bagozzi, R. P., and Guido), Rediscovering the Essentiality of Marketing (pp. 529-533). Springer International Publishing. Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. ISBN 978-3-319-29877-1.

 

“Aging and Product Choice: The Effects of Feel-Age and Social Context” (Co-authors: C. Amatulli, G. Guido, and C. Yoon), Advances in Consumer Research: Back to Fun,Vol. 42, J. Cotte and S. Wood (Eds.), 2014, Association for Consumer Research, Duluth (MN): 108-109. Proceedings of the Association for Consumer Research (ACR) North American Conference, Baltimore (MD), October 23rd-26th 2014. ISBN: 9780915552740.

 

“International Advertising of Fashion Luxury Brands: A Multidisciplinary Qualitative Analysis”, XI Convegno Nazionale della Società Italiana Marketing (SIM), Food Marketing: mercati, filiere, sostenibilità e strategie di marca, Modena, Italy, 2014.

 

“Mix-and-Match Fashion Trend and Luxury Brand Recognition: An Empirical Test Using Eye-Tracking”, International Marketing Trends Conference, Paris, France, 2013. ISBN: 978-2-9532811-8-7.

 

“Does popularity in social networks influence purchasing and lifestyle decisions? The meaning of online friendship” X Convegno Nazionale della Società Italiana Marketing (SIM), Smart Life: dall’innovazione tecnologica, Milan, Italy, 2013.

 

“Elderly Consumers and Cognitive Age Dimensions: The Influence of Hedonic/Utilitarian Contextual Factors on Perceived Youthfulness”, Royal Statistical Society International Conference, Telford, UK, 2012.

 

“Cruise Tourism and Local Economic Development: An Exploratory Research”, XXIV Convegno Annuale di Sinergie, Lecce, Italy, 2012.

 

“The Perception of Politics’ Hypocrisy by Older Voters”, V National Congress of Ageing Psychology SIPI (Italian Society of Ageing Psychology), Treviso, Italy, 2012.

 

“Influence of Cognitive Age and Socio-Psychographics in the Purchasing of Luxury Goods by Elderly Consumers”, International Marketing Trends Conference, Venice, Italy, 2012. ISBN: 978-2-9532811-9-4.

 

“Luxury Commerce and Tourist Destinations: Business Opportunities”, International Marketing Trends Conference, Venice, Italy, 2010. ISBN: 978-2-490372-00-3.

 

“Assessing the maximum level of customer satisfaction in grocery stores: A comparison between Spain and the USA”, International Marketing Trends Conference, Venice, Italy, 2010. ISBN: 978-2-490372-00-3.

 

“La integración de las funciones de Marketing e innovación en producto: Fomentando el uso de las TIC en el desarrollo de un comportamiento cooperativo”, International Marketing Trends Conference, Venice, Italy, 2010. ISBN: 978-2-490372-00-3.

 

“Destination personality as a strategic construct for the development of districts’ image”, International Conference on Tourism Development and Management, Kos, Greece, 2009.

 

“Vocation vs. perceived image of cultural districts in heritage marketing”, 1st International Tourist Forum on Tourism as an Opportunity for Recreation and a Chance for the Development of Regions, Międzyzdroje, Poland, 2009.

 

“The Meanings of Fashion Luxury Goods: Externalized vs Internalized Consumption”, International Conference on Global Fashion Marketing, Florence, Italy, 2009.

 

“Determinanti latenti nell’intenzione d’acquisto dei fashion luxury goods: un’indagine qualitativa di tipo laddering”, VI Convegno Annuale della Società Italiana Marketing, Fashion Marketing, Florence, Italy, 2009.

 

“Brand and Knowledge for Excellence in Fashion Marketing”, 3rd International Conference on Business, Economics, Management and Marketing, Athens, Greece, 2005.

 

“Strategic Management of Technology for Fashion Marketing”, 14th International Conference on Management of Technology, IAMOT 2005, Vienna, Austria, 2005.

 

 

Invited Academic Seminars

 

“How to Improve European Consumers’ Life: An Overview on New Potential Research Collections”, European Commission’s Joint Research Centre, Brussels, April 11th, 2019

 

“Developing Luxury Brands”, SKEMA Business School, Sophia Antipolis, France, 2013 and 2014

 

“Vertical Integration, Diversification, and Differentiation in Fashion and Luxury Companies” University of Salento, Lecce, Italy, 2012

 

“Production Planning and Control in Fashion and Luxury Companies”, University of Salento, Lecce, Italy, 2011

 

“Marketing and Territorial Marketing”, University of Salento, Lecce, Italy, 2010

 

“The MecAnalyst methodology for luxury marketing research”, University of Salento, Lecce, Italy, 2009

 

Teaching

 

2016-Present

 

 

2019-Present

 

 

2018-Present

 

 

2020-Present

 

 

2019-Present

 

 

2019

 

 

2017-2019

 

 

2018-2020

 

 

2018-2019

 

 

2015-2019

 

 

2013-2015

 

 

2012–2014

 

 

2013–2014

 

 

2013– 2014

 

 

2011–2013

 

 

2011

 

 

 

2011

 

 

 

2008–2010

 

 

2004–2010

 

Marketing

MSc in Business Strategy & Management, University of Bari, Italy

 

Tourism Marketing

MSc in Business Strategy & Management, University of Bari, Italy

 

Branding

MSc in Luxury Management, LUISS Business School, Rome, Italy

 

Brand Strategies in Luxury Industries

MSc in Luxury Management, LUISS Business School, Rome, Italy

 

Marketing

MSc in General Management, LUISS Business School, Rome, Italy

 

Tourism Marketing

PugliaPromozione, Bari, Italy

 

Luxury Marketing

MSc in Marketing, University of Bari, Italy

 

Social Advertising

MSc in General Management, LUISS Guido Carli University, Rome, Italy

 

Advanced Marketing Management

MSc in International Management, LUISS Business School, Rome, Italy

 

Sustainable Luxury Development

MBA in Luxury Management, EMC Business School, Paris, France

 

Trade and Retail Marketing

MSc in General Management, LUISS Guido Carli University, Rome, Italy

 

Distribution and Sales

MSc in General Management, LUISS Guido Carli University, Rome, Italy

 

Retail Management

Master in Retail Management, LUM Jean Monnet University, Bari, Italy

 

Luxury Marketing

Master in Retail Management, LUM Jean Monnet University, Bari, Italy

 

Marketing and Retail of Luxury Brands

MSc in General Management, LUM Jean Monnet University, Bari, Italy

 

Luxury Product Development & Management

Master in Luxury Goods and Services and MBA, International University of Monaco (IUM),

Monte-Carlo, Principality of Monaco

 

Retail Marketing & Operations

Master in Luxury Goods and Services, International University of Monaco (IUM), Monte-Carlo, Principality of Monaco

 

Retail Marketing

MSc in Business and Economics, University of Bari, Italy

 

Fashion Marketing

MSc in Business and Economics, University of Bari, Italy

 

 

EXECUTIVE EDUCATION

 

2014-2015

 

 

2004

Marketing Management (tutorship)

EMBA (Executive MBA), LUISS Business School, Rome, Italy

 

Marketing and Sales Techniques

Sport&More, Italy

 

 

selected media coverage

 

“Age is Just a Number! The Science of Feeling Young”, Canvas8, April 27 2018 (URL: https://www.canvas8.com/content/2018/04/27/science-of-feeling-young.html?error=loginRequired).

 

 
CONSULTING/MANAGERIAL EXPERIENCE

 

2009

Natuzzi Group, Italy

Marketing strategy and marketing intelligence

 

2008

 

 

 

2007

Sergio Rossi (Gucci Group), Italy

Competitive intelligence analysis, marketing research, branding strategies, collection

plans.

 

Giorgio Armani, Italy

SDA Bocconi project, Marketing research and competitive intelligence

analysis.

 

2002

Innovazione & Sviluppo, Italy

Market research and marketing planning

 
SERVICE

 

Scientific activities in Ph.D. programs

 

2018-Present: Advisor

                        PhD Candidate: Giuseppe Colella, PhD Program in Mediterranean Right Economies

                           and Cultures.

          Thesis: Sviluppo del Retargeting Digitale per le Aziende del Made in Italy (SSD: SECS P/08)

          (Dottorato Innovativo con Caratterizzazione Industriale – MIUR - PON Ricerca e Innovazione 2014-2020)

                        University of Bari “Aldo Moro”

 

2019-Present: Advisor

                        PhD Candidate: Andrea Sestino, PhD Program in Mediterranean Right Economies

                           and Cultures.

          Thesis: Innovation, Digital Transformation and Business Strategies: Exploring Models and New Effects of Innovation in Human Behaviour Perception and Adoption of New Technologies ( SSD: SECS P/08)

University of Bari “Aldo Moro”

 

2013: External evaluator

PhD Candidate: Christian Tirelli, Ph.D. Program in Firm Strategy and Marketing.

Thesis: Assessing the Main Influences on the Food Buying Decision Process of Sojourners.

University of Castilla-La Mancha, Spain.

 

2019: External evaluator

PhD Candidate: Cristian Rizzo, Ph.D. Program in Economics, Management and Quantitative.     Methods. Thesis: Methodological Advancements in Marketing Management.

University of Salento, Lecce, Italy.

 

2019: External evaluator

PhD Candidate: Annalisa Tarquini, Ph.D. Program in Business Administration. Thesis: Luxury without craftsmanship? Explicating craftspeople career path decisions in the luxury industry via Social Cognitive Creer Theory.

International University of Monaco, Monte Carlo, Principality of Monaco.

 

2019: External evaluator

PhD Candidate: Hector Hugo Pérez Villarreal, Ph.D. Program in Economía y Empresa.

Thesis: Analysis of consumer behaviour in food consumption decision procesees: Evidence found in fast food restaurants in Mexico.

University of Castilla-La Mancha, Spain.

 

 

               

Ad-Hoc Reviewer

 

- Journal of Business Research

- Psychology & Marketing

- European Journal of Marketing

- Journal of Product and Brand Management

- Journal of Consumer Marketing

- Journal of Fashion Marketing and Management

- Current Issue in Tourism

- Qualitative Market Research: an International Journal

- Journal of Retailing and Consumer Services,

- Academy of Marketing Science World Marketing Congress

- European Association for Consumer Research Conference (EACR)

- European Marketing Association Conference (EMAC)

 

 

MSc and MBA Mentoring

 

2009–2010

 

International University of Monaco (IUM), Montecarlo, Principality of Monaco

 

 
LANGUAGES

 

Italian: mother tongue

English: fluent

Spanish: fluent

 

Azioni sul documento

pubblicato il 25/02/2021 ultima modifica 25/02/2021