Marco Pichierri
Marco Pichierri is Associate Professor of Marketing and Business Management at the Department of Economics, Management and Business Law (DEMDI) of the University of Bari Aldo Moro, Bari, Italy. His current research interests deal with consumer behavior and advertising effectiveness. He has published in international journals such as the Journal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, Psychology & Marketing, Computers in Human Behavior, Journal of Services Marketing, and Current Issues in Tourism.
He is qualified as Full Professor of Business Management (National Scientific Qualification (ASN) 2021-2023).