Attività di Ricerca

Interessi di ricerca // Primary research interests:

a) sensory branding; b) mass customization; c) cross-cultural identity; d) destination and place marketing.

Progetti in corso // Research projects

  • Branding in mass customized environment (with R. Winer, NYU)
  • Gender branding (with A. Bonezzi, NYU) - Experimental design
  • The Mediterraneity scale (with C. S. Craig, NYU) – Scale development
  • The effect of music notoriety on consumer behavior  
  • University experience: the role of brands – conceptual development
  • Brand networks – conceptual development

Azioni sul documento

published on 02/09/2013 ultima modifica 14/12/2021