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Pubblicazioni

Selected publications:

Books

Petruzzellis, L. (2002), Aspetti evolutivi del marketing. Dall’impresa al territorio, Bari, Cacucci.
Petruzzellis, L. & Chebat, J.-C. (2010), Comportamento del consumatore. Teoria e casi di studio, Milano, Pearson Education.
Petruzzellis, L. & Winer, R.S. (2016), Rediscovering the Essentiality of Marketing. Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress, Springer.


Journals
Trunfio, M., Petruzzellis, L., & Nigro, C. (2006), “Tour operators and alternative tourism in Italy: exploiting niche market to increase international competitiveness”, International Journal of Contemporary Hospitality Management, 18(5), pp. 426-438 (Emerald Literati Network Highly Commended Paper 2007).
Petruzzellis, L., D'Uggento, A.M., & Romanazzi, S. (2006), “Student Satisfaction and Quality of Service in Italian Universities”, Managing Service Quality, 16(4), pp. 349-364 (Finalist Emerald Literati Network Highly Commended Paper 2007).
Petruzzellis, L. (2010), "Mobile Phone Choice: Technology Vs Marketing. The Brand Effect in the Italian Market”,
European Journal of Marketing, 44(5), pp. 610-634.
Petruzzellis, L. & Romanazzi, S. (2010), “Educational value: how students choose University. Evidence from an Italian University”, International Journal of Educational Management, 24(3), pp. 139-158.
Petruzzellis, L., Romanazzi, S. & Tassiello, V. (2010), “Branding relationship in financial services. Paradigm shift in Mediterranean countries”, Journal of Brand Management, 18(3), pp. 1-17.
Petruzzellis L., Chebat J.-C., & Palumbo A. (2014), “Hey dee-jay let’s play that song and keep me shopping all day long. The effect of background music on consumer shopping behavior”, Journal of Marketing Development and Competitiveness, 8(2), pp. 38-49. (Featured in The Atlantic, December 2015 Issue)
Petruzzellis L., Chebat J.-C., & Palumbo A. (2015), “A ciascuno la sua musica. L’effetto della notorietà della musica di sottofondo sul comportamento d’acquisto nei punti vendita”, Mercati & Competitività, 3, pp. 15-37.
Petruzzellis L. & Craig C.S. (2016), “Separate but Together: Mediterranean Identity in Three Countries”, Journal of Consumer Marketing, 33(1), pp. 9-19.

Petruzzellis L., Gurrieri A.R., Pezzi A. & Lenoci M. (2016), “Strategic alliances between Japanese-Western firms: A Win-Win or Win-Lose relationship? The case of the automobile industry”, International Journal of Business and Management, 11(11), pp. 1-12.

Petruzzellis L., Craig C.S. & Palumbo A. (2017), “MED scale: Regional Variation in Values and Beliefs”, EuroMed Journal of Business, 12(1), pp. 1-18.

Petruzzellis L., Chebat J.-C. & Palumbo A. (2018), “Paradoxical effects of famous music in retail venues”, Journal of Consumer Behaviour, 17(2), pp. 161-174, DOI 10.1002/cb.1701.

Seger-Guttmann, T., Vilnai-Yavetz, I., Wang, C., & Petruzzellis, L. (2018), “Illegitimate returns as a trigger for customers’ ethical dissonance”, Journal of Retailing and Consumer Services, 45, pp. 120-131.

Grazzini, L., Acuti, D., Mazzoli, V., Petruzzellis, L. & Korschun, D. (2020), “Standing for politics: What consequences for brands?”, Italian Journal of Marketing, 1, pp. 49–65.

Petruzzellis, L., Fronzetti Colladon, A., Visentin, M., & Chebat, J.-C. (2021), “Tell me a story about yourself: The words of shopping experience and self-satisfaction”, Journal of Retailing and Consumer Services, 63, 102703, https://doi.org/10.1016/j.jretconser.2021.102703

De Cosmo, L., Piper, L., Nataraajan, R. & Petruzzellis, L. (2022), “The effects of circular format on store patronage: An Italian perspective”, Journal of Business Research,

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Pubblicato il: 02/09/2013  Ultima modifica: 21/03/2022