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Luca Petruzzellis

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Telefono:         +390805049186 interno 5186
Fax:                 +390805049116 interno 5116
Dipartimento: Dipartimento Interateneo di Fisica “Michelangelo Merlin”
Email:             luca.petruzzellis@uniba.it
Settore disciplinare:  SECS-P/08 - Economia e gestione delle imprese

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Membro del Consiglio di presidenza della Società Italiana di Marketing 
Coordinatore del corso di laurea interclasse in Marketing (2018-2021)
Rappresentante dell'Italia presso EMAC Executive Committee (2016-2019)
Visiting Professor presso University of Glasgow (2002, 2008), HEC Montreal (2008), NYU Stern (dal 2009), Baruch College CUNY (2015-2016)

Interessi di ricerca: a) sensory branding; b) mass customization; c) cross-cultural identity; d) destination and place marketing.

Interessi di didattica (triennale e magistrale): a) Fondamenti di Marketing; b) Marketing Management; c) Marketing strategico; d) Consumer behavior; e) Marketing analytics; f) Brand management

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Member of the Executive Board of the Italian Academy of Marketing (SIM)
Director of the BA and MSc in Marketing (2018-2021)
National Coordinator for Italy at EMAC Executive Committee (2016-2019)
Visiting Professor at University of Glasgow (2002, 2008), HEC Montreal (2008), NYU Stern (since 2009), Baruch College CUNY (2015-2016)

Primary research interests: a) sensory branding; b) mass customization; c) cross-cultural identity; d) destination and place marketing.

Teaching interests (undergraduate and graduate level): a) Intro to Marketing; b) Marketing management; c) Strategic Marketing; d) Consumer behavior; e) Marketing analytics; f) Brand management

Pubblicato il: 02/09/2013  Ultima modifica: 14/12/2021