Luca Petruzzellis
Telefono: +390805443246 interno 3246
Fax: N/A
Dipartimento: Dipartimento Interateneo di Fisica “Michelangelo Merlin”
Email: luca.petruzzellis@uniba.it
Settore disciplinare: SECS-P/08 - Economia e gestione delle imprese
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Membro del Consiglio di presidenza della Società Italiana di Marketing
Associate Editor Italian Journal of Marketing
Senior Associate Editor Marketing Intelligence & Planning
Visiting Professor presso University of Glasgow (2002, 2008), HEC Montreal (2008), NYU Stern (dal 2009), Baruch College CUNY (2015-2016)
Interessi di ricerca: a) sensory branding; b) mass customization; c) cross-cultural identity; d) destination and place marketing.
Interessi di didattica (triennale e magistrale): a) Fondamenti di Marketing; b) Marketing Management; c) Marketing strategico; d) Consumer behavior; e) Marketing analytics; f) Brand management
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Member of the Executive Board of the Italian Academy of Marketing (SIM)
Associate Editor Italian Journal of Marketing
Senior Associate Editor Marketing Intelligence & Planning
Visiting Professor at University of Glasgow (2002, 2008), HEC Montreal (2008), NYU Stern (since 2009), Baruch College CUNY (2015-2016)Primary research interests: a) sensory branding; b) mass customization; c) cross-cultural identity; d) destination and place marketing.
Teaching interests (undergraduate and graduate level): a) Intro to Marketing; b) Marketing management; c) Strategic Marketing; d) Consumer behavior; e) Marketing analytics; f) Brand management